Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In Decoding the Heavens, Jo Marchant tells for the first time the full story of the 100-year quest to decipher the ancient Greek computer known as the Antikythera Mechanism. Along the way she unearths a diverse cast of remarkable characters and explores the deep roots of modern technology in ancient Greece and the medieval European and Islamic worlds. At its heart, this is an epic adventure and mystery, a book that challenges our assumptions about technology through the ages.

The first robot to walk the earth was a bronze giant called Talos. This wondrous machine was created not by MIT Robotics Lab, but by Hephaestus, the Greek god of invention, more than 2,500 years ago. In this groundbreaking account of the earliest expressions of the timeless impulse to create artificial life, Adrienne Mayor tells the fascinating story of how ancient Greek, Roman, Indian, and Chinese myths envisioned artificial life, automata, self-moving devices, and human enhancements - and how these visions relate to and reflect the ancient invention of real animated machines.

Instead of jumping right into the instructions, this book will provide you first with all the necessary concepts that you need to learn in order to make the learning process a whole lot easier. This way, you're sure not to get lost in confusion once you get to the more complex lessons provided in the latter chapters. Examples are provided for a more knowledgeable approach on your learning.

This book is an overview of both the history of aliens and UFOs, as well as a review of hidden aerospace and propulsive technologies. Where did these technologies come from? And how have they developed in the intervening years? Also, I try to answer some questions of how likely some of these claims are - because some things having to do with UFOs and aliens are much more documented than others. There are also many alien-related and secret programs that most of you listeners may have never heard of. The most interesting ones are summarized here.

From the simple to the intricate and the audacious to the absurd, Adam Kucharski reveals the long and tangled history between betting and science and explains why gambling continues to generate insights into luck and decision making today. Covering exploits and ideas from across the globe, he meets the teams behind hedge funds that capitalize on inaccurate sports betting odds and explains how PhD-level pundits are using methods originally developed for the US nuclear program to predict sports results.

Edwin Grosvenor writes of Bell's other extraordinary inventions: the first transmission of sound over light waves, metal detector, first practical phonograph, and early airplanes, including the first to fly in Canada. He also examines Bell's humanitarian efforts, including support for women's suffrage, civil rights, and speeches about what he warned would be a "greenhouse effect" of pollution causing global warming.

Books Do Furnish a Life is divided by theme, including celebrating nature, exploring humanity, and interrogating faith. For the first time, it brings together Richard Dawkins's forewords, afterwords and introductions to the work of some of the leading thinkers of our age - Carl Sagan, Lawrence Krauss, Jacob Bronowski, Lewis Wolpert - with a selection of his reviews to provide an electrifying celebration of science writing, both fiction and non-fiction. It is also a sparkling addition to Dawkins's own remarkable canon of work.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

Physical infrastructure in the United States is crumbling. The American Society of Civil Engineers has, in its latest report, given American roads and bridges a grade of D and C+, respectively, and has described roughly 65,000 bridges in the United States as 'structurally deficient'. This crisis - and one need look no further than the I-35W bridge collapse in Minnesota to see that it is indeed a crisis - shows little sign of abating short of a massive change in attitude amongst politicians and the American public.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.

The award-winning journalist Lisa Margonelli investigates the environmental and economic impact termites inflict on human societies in this fascinating examination of one of nature's most misunderstood insects.

At stake in 1896 was the new idea that some landscapes should be collectively, permanently owned by a democratic government. Although many people today think of public lands as an American birthright, their very existence was then in doubt and dependent on a merger of the talents of these two men. Natural Rivals examines a time of environmental threat and political dysfunction not unlike our own and reveals the complex dynamic that gave birth to America’s rich public lands legacy.

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine

Size explains the regularities—and peculiarities—of the key processes shaping life (from microbes to whales), the Earth (from asteroids to volcanic eruptions), technical advances (from architecture to transportation), and societies and economies (from cities to wages).

⚓ Dive into the Fascinating World of Maritime Engineering and Innovation! ⚓ Embark on a thrilling adventure through the captivating history and groundbreaking innovations of maritime engineering. From the ancient beginnings of Mesopotamian and Egyptian engineering, to the ingenious inventions of the modern world, "Maritime Engineering and Innovation" is your gateway to the technological advancements that shaped human history, cultivated our understanding of the oceans, and transformed the way we voyage across the seas. Unravel the mysteries of the sea and learn about: The powerful ...

This is the dramatic and inspirational first-person story of theoretical physicist Dr. Ronald Mallett, who recently discovered the basic equations for a working time machine that he believes can be used as a transport vehicle to the past. Combining elements of Rocket Boys and Elegant Universe, Time Traveler follows Mallett's discovery of Einstein's work on space-time, his study of Godel's work on a solution of Einstein's equation that might allow for time travel.

As AI becomes smarter and more humanlike, our societies, our economies, and our humanity will undergo the most dramatic changes we've seen since the Agricultural Revolution. Some of these changes will enhance our species. Others may dehumanize us and make us more machinelike in our interactions with others. It's up to us to adapt and determine how we want to live and work. Are you ready? In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us.

Working from exclusive inside reporting, New Yorker writer Nicholas Schmidle tells the remarkable story of the test pilots, engineers, and visionaries behind Virgin Galactic’s campaign to build a space tourism company. Schmidle follows a handful of characters - Mark Stucky, Virgin’s lead test pilot; Richard Branson, the eccentric billionaire funding the venture; Mike Moses, the grounded, unflappable president; Mike Alsbury, the test pilot killed in a fatal crash; and others - in pursuit of their collective goal: to make space tourism a reality.

In this account of Europe’s rise to world leadership in technology, Frances and Joseph Gies make use of recent scholarship to destroy two time-honored myths. Myth One: that Europe’s leap forward occurred suddenly in the “Renaissance,” following centuries of medieval stagnation. Myth Two: that Europe achieved its primacy through “Western” superiority.