Engineering Technology

In 1929, Edwin Hubble announced the greatest discovery in the history of astronomy since Galileo first turned a telescope to the heavens. The galaxies, previously believed to float serenely in the void, are in fact hurtling apart at an incredible speed: the universe is expanding. This stunning discovery was the culmination of a decades-long arc of scientific and technical advancement.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

The Social Engineer's Playbook is a practical guide to pretexting and a collection of social engineering pretexts for Hackers, Social Engineers, and Security Analysts. Build effective social engineering plans using the techniques, tools and expert guidance in this book. Learn valuable elicitation techniques, such as: Bracketing, Artificial Ignorance, Flattery, Sounding Board, and others. This book covers an introduction to tools, such as: Maltego, Social Engineer Toolkit, Dradis, Metasploit, and Kali Linux among others. Crucial to any social engineering test is the information used to build it. Discover the most valuable sources of intel and how to put them to use.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In his first memoir, Richard Dawkins shares a rare view into his early life, his intellectual awakening at Oxford, and his path to writing The Selfish Gene. This is an intimate memoir of the childhood and intellectual development of the evolutionary biologist and world-famous atheist and how he came to write what is widely held to be one of the most important books of the 20th century.

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

Physics for Rock Stars is not a weighty treatise on science, but a personal tour of physics from a quirky friend. Anyone who's ever wondered why nature abhors a vacuum, what causes magnetic attraction, or how to jump off a moving train or do a perfect stage dive will find answers and a few laughs, too. No equations, numbers, or tricky concepts - just an inspiring and comical romp through the basics of physics and the beauty of the organized universe.

In 1938, a young German rocket enthusiast named Wernher von Braun had dreams of building a rocket that could fly him to the moon. In Ray, North Dakota, a young farm girl named Mary Sherman was attending high school. In an age when girls rarely dreamed of a career in science, Mary wanted to be a chemist. A decade later, the dreams of these two disparate individuals would coalesce in ways neither could have imagined.

The beauty of ChatGPT is that it does the heavy lifting for you, giving you all the time to focus on your full-time job, while your personal AI employee works round the clock to deliver results. This is the new realm of opportunities, where earning money is less of a grind and more of having your very own AI assistants. The only question is… are you ready to step into this future? This is the tech revolution you’ve been waiting for — leave the headaches of traditional businesses behind and let AI transform how you earn money today.

Engineering is everywhere, from the Large Hadron Collider to invisibly small circuits on silicon chips. The 50 Greatest Engineers celebrates the great achievements that have been made through the ages, containing profiles of the best-known and most innovative engineers of all time.

Much has been written about Neil Armstrong, America's modern hero and history's most famous space traveler. Yet, shy of fame and never one to steal the spotlight, Armstrong was always reluctant to discuss his personal side of events. Here for the first time is the definitive story of Neil's life of flight he shared for five decades with a trusted friend - Jay Barbree.

Working from exclusive inside reporting, New Yorker writer Nicholas Schmidle tells the remarkable story of the test pilots, engineers, and visionaries behind Virgin Galactic’s campaign to build a space tourism company. Schmidle follows a handful of characters - Mark Stucky, Virgin’s lead test pilot; Richard Branson, the eccentric billionaire funding the venture; Mike Moses, the grounded, unflappable president; Mike Alsbury, the test pilot killed in a fatal crash; and others - in pursuit of their collective goal: to make space tourism a reality.

Sociologist Felicia Wu Song has spent years considering the personal and collective dynamics of living in digital ecosystems. In this book she combines psychological, neurological, and sociological insights with theological reflection to explore two major questions: What kind of people are we becoming with personal technologies in hand? And who do we really want to be? Song unpacks the soft tyranny of the digital age, including the values embedded in our apps and the economic systems that drive our habits and their subtle yet pervasive effects.

The Definitive Guide to Perl Programming

Infinity Beckoned illuminates a critical period of space history when humans dared an expansive leap into the inner solar system. Jay Gallentine conveys the trials and triumphs of the people on the ground who conceived and engineered the missions that put robotic spacecraft on the heavenly bodies nearest our own.

The flight of Apollo 11 was a triumph of human endeavor, persistence, and technology, one of the greatest achievements in human history. This book begins with the mission that sent Neil Armstrong and Edwin "Buzz" Aldrin to the moon, then follows American spaceflight through the harrowing rescue of Apollo 13 before moving on to the successful joint Apollo-Soyuz mission in 1975.

We all make mistakes. Nobody’s perfect. Not even some of the greatest geniuses in history, as Mario Livio tells us in this marvelous story of scientific error and breakthrough. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein were all brilliant scientists. Each made groundbreaking contributions to his field - but each also stumbled badly. These five scientists expanded our knowledge of life on Earth, the evolution of the Earth itself, and the evolution of the universe, despite and because of their errors. As Mario Livio luminously explains, the scientific process advances through error.

With exclusive access to Elon, his family, and his friends, this book traces Elon's journey from a kid in South Africa to a young man in the United States, his dramatic technical inventions, and his world-changing companies. Elon has sparked new levels of innovation in the world, and this book gives young listeners a detailed but fast-paced look at his story.

Since the 1930s, the scale of scientific endeavors has grown exponentially. The birth of Big Science can be traced to Berkeley, California, nearly nine decades ago, when a resourceful young scientist pondered his new invention and declared, "I'm going to be famous!" Ernest Orlando Lawrence's cyclotron would revolutionize nuclear physics, but that was only the beginning of its impact.This is the incredible story of how one invention changed the world and of the man principally responsible for it all. Michael Hiltzik tells the riveting full story here for the first time.

It was not easy being a woman of ambition in early 20th-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called "the most brilliant PhD thesis ever written in astronomy", she was the first to describe what stars are made of.