Engineering Technology

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion.

Ben Mezrich takes us on an exhilarating true adventure story from the icy terrain of Siberia to the cutting-edge genetic labs of Harvard University. A group of young scientists, under the guidance of Dr. George Church, the most brilliant geneticist of our time, works to make fantasy reality by sequencing the DNA of a frozen woolly mammoth harvested from above the Arctic Circle and splicing elements of that sequence into the DNA of a modern elephant.

In this fascinating and illuminating work, Leonard Mlodinow guides us through the critical eras and events in the development of science, all of which, he demonstrates, were propelled forward by humankind's collective struggle to know. From the birth of reasoning and culture to the formation of the studies of physics, chemistry, biology, and modern-day quantum physics, we come to see that much of our progress can be attributed to simple questions - why? how? - bravely asked.

A richly detailed and dramatic account of one of the greatest achievements of humankind. At 9:32 A.M. on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. It carried Neil Armstrong, Buzz Aldrin, and Mike Collins to the last frontier of human imagination: the moon.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

In The Glass Cage, bestselling author Nicholas Carr digs behind the headlines about factory robots and self-driving cars, wearable computers and digitized medicine, as he explores the hidden costs of granting software dominion over our work and our leisure. Even as they bring ease to our lives, these programs are stealing something essential from us.

The first robot to walk the earth was a bronze giant called Talos. This wondrous machine was created not by MIT Robotics Lab, but by Hephaestus, the Greek god of invention, more than 2,500 years ago. In this groundbreaking account of the earliest expressions of the timeless impulse to create artificial life, Adrienne Mayor tells the fascinating story of how ancient Greek, Roman, Indian, and Chinese myths envisioned artificial life, automata, self-moving devices, and human enhancements - and how these visions relate to and reflect the ancient invention of real animated machines.

Energy is humanity's single most important resource. In fact, as energy expert Michael E. Webber argues in Power Trip, the story of how societies rise can be told largely as the story of how they manage energy sources through time. In 2019, as we face down growing demand for and accumulating environmental impacts from energy, we are at a crossroads and the stakes are high. But history shows us that energy's great value is that it allows societies to reinvent themselves.

Break out the TV dinners! From the author who gave us Cod, Salt, and other informative bestsellers, the first biography of Clarence Birdseye, the eccentric genius inventor whose fast-freezing process revolutionized the food industry and American agriculture.

Author Kit Chapman is a lifelong motorsports fan who has previously worked with Virgin Racing’s Formula E team on the chemistry and material science of their cars. With help from his wide range of contacts in the industry, Kit criss-crosses the globe from Ohio to Monaco, Spain to Bahrain. He steps behind the scenes of current engineering breakthroughs, picking up extraordinary tales along the way, such as that of maverick designer Warren Mosler who designed a car so fast it was banned from racing.

Technology has gradually transitioned from wired to wireless over the years with tons of benefits. From the internet of things to wireless communication, we are all witnesses of the huge benefits of wireless technologies. This audiobook covers various subjects and highlights both the benefits and challenges of wireless technologies.

Size explains the regularities—and peculiarities—of the key processes shaping life (from microbes to whales), the Earth (from asteroids to volcanic eruptions), technical advances (from architecture to transportation), and societies and economies (from cities to wages).

The Central Intelligence Agency has a hidden hand in the tech world, controlling an intricate web of corporate entities carefully concealed from the public. All for their own nefarious ends - to gather intelligence, weaponize social media outlets, and craft the ultimate human agent. Journalist James Lewis uncovered the truth that threatened to reveal the CABAL's activities and so they acted swiftly to silence him and his editor, Daphne Meyers before more knowledge could be spread. Lewis was killed by swift-moving cancer, but Daphne was taken to become the CABAL’s next experiment, PROJECT ...

Tech pioneer Chris Dixon has long advocated for a technology that can revive the dream of an open, entrepreneurial internet: blockchain networks. Often dismissed, sometimes vilified, these networks have until recently been dominated by amoral speculators and get-rich-quick schemes. But, more quietly, a group of visionaries have been using them to build the future. In Read Write Own, Dixon draws on 25 years at the vanguard of tech innovation to explore how blockchains will change the internet.

In this account of Europe’s rise to world leadership in technology, Frances and Joseph Gies make use of recent scholarship to destroy two time-honored myths. Myth One: that Europe’s leap forward occurred suddenly in the “Renaissance,” following centuries of medieval stagnation. Myth Two: that Europe achieved its primacy through “Western” superiority.

La espléndida biografía de Alexander von Humboldt, el héroe perdido de la ciencia y padre de la ecología.

Working from exclusive inside reporting, New Yorker writer Nicholas Schmidle tells the remarkable story of the test pilots, engineers, and visionaries behind Virgin Galactic’s campaign to build a space tourism company. Schmidle follows a handful of characters - Mark Stucky, Virgin’s lead test pilot; Richard Branson, the eccentric billionaire funding the venture; Mike Moses, the grounded, unflappable president; Mike Alsbury, the test pilot killed in a fatal crash; and others - in pursuit of their collective goal: to make space tourism a reality.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

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