Engineering Technology

When Dr. David Hosack tilled the country's first botanical garden in the Manhattan soil more than 200 years ago, he didn't just dramatically alter the New York landscape; he left a monumental legacy of advocacy for public health and wide-ranging support for the sciences. In melodic prose, historian Victoria Johnson eloquently chronicles Hosack's tireless career to reveal the breadth of his impact. The result is a lush portrait of the man who gave voice to a new, deeply American understanding of the powers and perils of nature.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

In his first memoir, Richard Dawkins shares a rare view into his early life, his intellectual awakening at Oxford, and his path to writing The Selfish Gene. This is an intimate memoir of the childhood and intellectual development of the evolutionary biologist and world-famous atheist and how he came to write what is widely held to be one of the most important books of the 20th century.

The Definitive Guide to Perl Programming

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

Physics for Rock Stars is not a weighty treatise on science, but a personal tour of physics from a quirky friend. Anyone who's ever wondered why nature abhors a vacuum, what causes magnetic attraction, or how to jump off a moving train or do a perfect stage dive will find answers and a few laughs, too. No equations, numbers, or tricky concepts - just an inspiring and comical romp through the basics of physics and the beauty of the organized universe.

In 1938, a young German rocket enthusiast named Wernher von Braun had dreams of building a rocket that could fly him to the moon. In Ray, North Dakota, a young farm girl named Mary Sherman was attending high school. In an age when girls rarely dreamed of a career in science, Mary wanted to be a chemist. A decade later, the dreams of these two disparate individuals would coalesce in ways neither could have imagined.

A powerful defense of intellectual freedom told through the ordeals of contemporary scientists attacked for exploring controversial ideas, by a noted science historian and medical activist.

Engineering is everywhere, from the Large Hadron Collider to invisibly small circuits on silicon chips. The 50 Greatest Engineers celebrates the great achievements that have been made through the ages, containing profiles of the best-known and most innovative engineers of all time.

Working from exclusive inside reporting, New Yorker writer Nicholas Schmidle tells the remarkable story of the test pilots, engineers, and visionaries behind Virgin Galactic’s campaign to build a space tourism company. Schmidle follows a handful of characters - Mark Stucky, Virgin’s lead test pilot; Richard Branson, the eccentric billionaire funding the venture; Mike Moses, the grounded, unflappable president; Mike Alsbury, the test pilot killed in a fatal crash; and others - in pursuit of their collective goal: to make space tourism a reality.

We know it simply as "the pill", yet its genesis was anything but simple. Jonathan Eig's masterful narrative revolves around four principal characters: the fiery feminist Margaret Sanger, who was a champion of birth control in her campaign for the rights of women but neglected her own children in pursuit of free love; the beautiful Katharine McCormick, who owed her fortune to her wealthy husband, the son of the founder of International Harvester and a schizophrenic.

Sociologist Felicia Wu Song has spent years considering the personal and collective dynamics of living in digital ecosystems. In this book she combines psychological, neurological, and sociological insights with theological reflection to explore two major questions: What kind of people are we becoming with personal technologies in hand? And who do we really want to be? Song unpacks the soft tyranny of the digital age, including the values embedded in our apps and the economic systems that drive our habits and their subtle yet pervasive effects.

We all make mistakes. Nobody’s perfect. Not even some of the greatest geniuses in history, as Mario Livio tells us in this marvelous story of scientific error and breakthrough. Charles Darwin, William Thomson (Lord Kelvin), Linus Pauling, Fred Hoyle, and Albert Einstein were all brilliant scientists. Each made groundbreaking contributions to his field - but each also stumbled badly. These five scientists expanded our knowledge of life on Earth, the evolution of the Earth itself, and the evolution of the universe, despite and because of their errors. As Mario Livio luminously explains, the scientific process advances through error.

With exclusive access to Elon, his family, and his friends, this book traces Elon's journey from a kid in South Africa to a young man in the United States, his dramatic technical inventions, and his world-changing companies. Elon has sparked new levels of innovation in the world, and this book gives young listeners a detailed but fast-paced look at his story.

It was not easy being a woman of ambition in early 20th-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called "the most brilliant PhD thesis ever written in astronomy", she was the first to describe what stars are made of.

A big source of tension between the US and China at the moment is technology. And one very small component is now at the centre of this battle for global dominance: the microchip. Controlling chip manufacturing in the 21st century may well prove to be like controlling the oil supply in the 20th. The country that controls this manufacturing can throttle the military and economic power of others. At the heart of this battle is ARM Holdings. The Everything Blueprint describes the titanic power struggle for control of the microchip.

In the spring of 1940, the aspiring but unknown writer Albert Camus and budding scientist Jacques Monod were quietly pursuing ordinary, separate lives in Paris. After the German invasion and occupation of France, each joined the Resistance to help liberate the country from the Nazis and ascended to prominent, dangerous roles. After the war and through twists of circumstance, they became friends, and through their passionate determination and rare talent they emerged as leading voices of modern literature and biology, each receiving the Nobel Prize in their respective fields.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

When acclaimed science writer Stefan Klein asks Nobel Prize-winning chemist Roald Hoffmann what sets scientists apart, Hoffmann says, "First and foremost, curiosity." In this collection of intimate conversations with 19 of the world's best-known scientists (including three Nobel Laureates), Klein lets us listen in as today's leading minds reveal what they still hope to discover - and how their paradigm-changing work entwines with their lives outside the lab.