Engineering Technology

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

Unlock the revolutionary power of CRISPR! Are you fascinated by the potential of gene editing but intimidated by complex scientific jargon? CRISPR for the Curious is your accessible, hands-on guide to understanding and exploring the basics of this groundbreaking technology. This book demystifies CRISPR, breaking down complex concepts into clear, easy-to-understand language, even if you have little to no prior biology knowledge. You’ll learn: The fundamental principles of CRISPR-Cas9 and how it works. The history of CRISPR, from its origins to its current applications. The potential ...

Award-winning author William Rosen tells the story of the men responsible for the Industrial Revolution and the machine that drove it: the steam engine.

"Climate change is a hoax - and so is coronavirus." "Vaccines are bad for you." These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed - they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill.

Everything you need to ace the ITIL ® Foundation Exam The ITIL (Information Technology Infrastructure Library) exam is the ultimate certification test for IT management professionals. If you are among the nearly quarter-million IT managers worldwide who will sit for the exam this year, the ITIL Foundation Exam Study Guide is one resource you don’t want to be without. It provides you with all the background information, expert in-depth reviews, learning aids and practice, practice, practice you need to pass the test with flying colors. Completely up-to-date and organized around the ...

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

In Vera Rubin: A Life, Jacqueline Mitton and Simon Mitton provide a detailed, accessible overview of Rubin's work, showing how she leveraged immense curiosity, profound intelligence, and novel technologies to help transform our understanding of the cosmos. But Rubin's impact was not limited to her contributions to scientific knowledge. She also helped to transform scientific practice by promoting the careers of women researchers. Not content to be an inspiration, Rubin was a mentor and champion for hiring women faculty and honoring them with awards historically exclusive to men.

Through family interviews, diaries, letters, and workbooks that had been sealed for over 60 years, Barbara Goldsmith reveals the Marie Curie behind the myth - an all-too-human woman struggling to balance a spectacular scientific career, a demanding family, the prejudice of society, and her own passionate nature. Obsessive Genius is a dazzling portrait of Curie, her amazing scientific success, and the price she paid for fame.

We are living in a new urban age and its most tangible expression is the "supertall": megastructures that are dramatically bigger, higher, and more ambitious than any in history. In Supertall, TED Resident Stefan Al—himself an experienced architect who has worked on some of the largest buildings in the world—reveals the advancements in engineering, design, and data science that have led to this worldwide boom.

Humans from the earliest civilizations were spellbound by the night sky - craning their necks each night, they used the stars to orient themselves in the large, strange world around them. Stargazing is a pursuit that continues to fascinate us: from Copernicus to Carl Sagan, astronomers throughout history have spent their lives trying to answer the biggest questions in the universe. Now, award-winning astronomer Emily Levesque shares the stories of modern-day stargazers.

Salary surveys worldwide regularly place software architect in the top ten best jobs, yet no real guide exists to help developers become architects. Until now. This updated edition provides a comprehensive overview of software architecture's many aspects, with five new chapters covering the latest insights from the field. Aspiring and existing architects alike will examine architectural characteristics, architectural patterns, component determination, diagramming architecture, governance, data, generative AI, team topologies, and many other topics.

The Central Intelligence Agency has a hidden hand in the tech world, controlling an intricate web of corporate entities carefully concealed from the public. All for their own nefarious ends - to gather intelligence, weaponize social media outlets, and craft the ultimate human agent. Journalist James Lewis uncovered the truth that threatened to reveal the CABAL's activities and so they acted swiftly to silence him and his editor, Daphne Meyers before more knowledge could be spread. Lewis was killed by swift-moving cancer, but Daphne was taken to become the CABAL’s next experiment, PROJECT ...

When leading Princeton physicist Paul Steinhardt began working in the 1980s, scientists thought they knew all the conceivable forms of matter. The Second Kind of Impossible is the story of Steinhardt’s 35-year-long quest to challenge conventional wisdom. It begins with a curious geometric pattern that inspires two theoretical physicists to propose a radically new type of matter - one that raises the possibility of new materials with never-before-seen properties but that violates laws set in stone for centuries.

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine

North America's biggest cat was once killed for bounty dollars, slaughtered with impunity and driven toward extinction. But today's cat of intrigue, despite our lingering fears and misconceptions, has returned to much of its native range in the western United States and gained respect as a predator integral and necessary to wild ecosystems. This turnaround was triggered by one man: Maurice Hornocker. Cougars on the Cliff recounts the early years of his research when he tracked lions following a dog's nose and footprints in the snow—before telemetry was available.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

The name of Charles Darwin is known to nearly all who have had the benefit of a Western-style education. It is synonymous with the theory of evolution and due to his perspective of man as an animal, his worked ushered in a new paradigm of understanding of the physical and mental behavior of man. However, because of the immense impact of his best known theory, most know only of his work through reviews and historical reports.

K. Eric Drexler is the founding father of nanotechnology - the science of engineering on a molecular level. In Radical Abundance, he shows how rapid scientific progress is about to change our world. Thanks to atomically precise manufacturing, we will soon have the power to produce radically more of what people want, and at a lower cost. The result will shake the very foundations of our economy and environment.

Size explains the regularities—and peculiarities—of the key processes shaping life (from microbes to whales), the Earth (from asteroids to volcanic eruptions), technical advances (from architecture to transportation), and societies and economies (from cities to wages).

Introducing "Robot Evolution," the must-read eBook for anyone interested in the fascinating world of robotics! Immerse yourself in this compelling exploration of the past, present, and future of robotics with a comprehensive, easy-to-follow structure that keeps you engaged from start to finish. Discover how robots have transformed industries, science, and even the very fabric of our society, and what it means for the future. Delve into the dawn of robotics and early innovations as influential pioneers paved the way for cutting-edge technology today. Learn how robotics has revolutionized our...