Engineering Technology

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

The violent birth of the universe was only the first bang of a very bumpy ride. This unfathomably cacophonous beginning has spawned blasts, implosions, cosmic cannibalism, collisions, and countless other fleeting energetic events punctuating the cosmos. Although often brief, these transient phenomena pack a powerful punch. Astronomer and science writer C. Renee James introduces us to her colleagues around the world, who are using pioneering research techniques to explore everything from the very first explosions in the universe to the dark energy that could destroy it all.

This is the dramatic and inspirational first-person story of theoretical physicist Dr. Ronald Mallett, who recently discovered the basic equations for a working time machine that he believes can be used as a transport vehicle to the past. Combining elements of Rocket Boys and Elegant Universe, Time Traveler follows Mallett's discovery of Einstein's work on space-time, his study of Godel's work on a solution of Einstein's equation that might allow for time travel.

Discover the fascinating and complex world hidden beneath our devices with The Unseen World Beneath Our Devices. This comprehensive and insightful eBook delves deep into the evolution and fundamentals of integrated circuits, the birth of modern-day computing, and the transformation of communication technology. With chapters dedicated to how computer processors work, the secrets of memory chips, and the power of microcontrollers, readers will gain a thorough understanding of the intricate workings that power our everyday devices. The book even explores the role of sensors and the integration...

Step into the world of innovative design and engineering with "Designing the Future," an illuminating eBook journey that explores the groundbreaking technologies and creative approaches shaping the future of drafting and mechanical drawing. This captivating read will ignite your imagination and open your eyes to the boundless potential that lies within the realm of advanced design. Delve into the transformative impact of computer-aided design (CAD) and how 3D modeling has revolutionized mechanical drawing. Discover the power of collaborative design through Building Information Modeling (BIM...

Conéctate con el futuro de la creación de riqueza con el poder de ChatGPT y la automatización impulsada por la inteligencia artificial, y descubre nuevas formas de elevar tu éxito financiero más allá de la imaginación. ¿Alguna vez te has preguntado por qué algunas personas parecen tener el toque de Midas cuando se trata de trabajos secundarios?

Are you drowning in endless tasks? Stuck using outdated tools that make your workday drag on forever? Does the mere mention of AI make you feel like you're lost in a sci-fi thriller you don't understand? Take a deep breath. You don't have to be a tech guru to harness the game-changing powers of AI and ChatGPT. You're just one listen away from demolishing the barriers that prevent you from unlocking a wealth of new skills and opportunities.

Winner of the Nobel Prize in Physics and author of the classic The First Three Minutes, Weinberg shares his views on some of the most fundamental and fascinating aspects of physics and the universe. But he does not seclude science behind disciplinary walls or shy away from politics, taking on what he sees as the folly of manned spaceflight, the harms of inequality, and the importance of public goods. His point of view is rationalist, realist, reductionist, and devoutly secularist.

The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration that focuses on what we know, what has come before, and what might happen next.

Salk became a cultural hero and icon for a whole generation. Now, at the fiftieth anniversary of the first national vaccination program, and as humanity is tantalizingly close to eradicating polio worldwide, comes this unforgettable chronicle. Salk's work was an unparalleled achievement, and it makes for a magnificent listen.

In the Forest of No Joy captures in vivid detail the experiences of the men, women, and children who toiled on the railroad, and forces a reassessment of the moral relationship between modern industrialized empires and what could be called global humanitarian impulses - the desire to improve the lives of people outside of Europe. Drawing on exhaustive research in French and Congolese archives, a chilling documentary record, J.P. Daughton tells the epic story of the Congo-Océan railroad and in doing so reveals the human costs and contradictions of modern empire.

The story of the rise of modern navigation technology, from radio location to GPS—and the consequent decline of privacy. What does it mean to never get lost? You Are Here examines the rise of our technologically aided era of navigational omniscience—or how we came to know exactly where we are at all times. Filled with tales of scientists and astronauts, inventors and entrepreneurs, You Are Here tells the story of how humankind ingeniously solved one of its oldest and toughest problems—only to herald a new era in which it’s impossible to hide.

Near the end of the Apollo 15 mission, David Scott and fellow moonwalker James Irwin conducted a secret ceremony unsanctioned by NASA: they placed on the lunar soil a small tin figurine called The Fallen Astronaut, along with a plaque bearing a list of names. By telling the stories of those sixteen astronauts and cosmonauts who died in the quest to reach the moon between 1962 and 1972, this book enriches the saga of humankind's greatest scientific undertaking, Project Apollo, and conveys the human cost of the space race.

Much of the world's landmass is already known. Deep sea and outer space are beyond most people's reach. It feels like there are fewer places left to discover. Psychedelics, on the other hand, reveal worlds that remain largely obscure. Altered states offer modern, 21st-century audiences boundless opportunities to explore what a human being can experience. In this book, I show you how to become a capable discovery-maker, sample-collecting naturalist, and rational thinker of visionary phenomena.

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet. From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

Ben Mezrich takes us on an exhilarating true adventure story from the icy terrain of Siberia to the cutting-edge genetic labs of Harvard University. A group of young scientists, under the guidance of Dr. George Church, the most brilliant geneticist of our time, works to make fantasy reality by sequencing the DNA of a frozen woolly mammoth harvested from above the Arctic Circle and splicing elements of that sequence into the DNA of a modern elephant.

The world needs to turn away from fossil fuels and use clean, renewable sources of energy as soon as we can. Failure to do so will cause catastrophic climate damage sooner than you might think, leading to loss of biodiversity and economic and political instability. But all is not lost! We still have time to save the planet without resorting to 'miracle' technologies. We need to wave goodbye to outdated technologies, such as natural gas and carbon capture, and repurpose the technologies that we already have at our disposal.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.