Engineering Technology

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A self-professed "comprehensive anticipatory design scientist", the inventor Buckminster Fuller (1895-1983) was undoubtedly a visionary. Fuller's creations often bordered on the realm of science fiction, ranging from the freestanding geodesic dome to the three-wheel Dymaxion car to a bathroom requiring neither plumbing nor sewage. Yet in spite of his brilliant mind and lifelong devotion to serving mankind, Fuller's expansive ideas were often dismissed, and have faded from public memory since his death.

With In a Flight of Starlings, celebrated physicist Giorgio Parisi guides us through his unorthodox yet exhilarating work, starting with investigating the principles of physics by observing the flight of flocks of birds. Studying the movements of these communities, he has realized, proves an illuminating way into understanding complex systems of all kinds—collections of everything from atoms and planets to other animals, such as ourselves. Along the way, he reflects on the lessons he has taken from a life in pursuit of scientific truth.

In Handprints on Hubble, retired astronaut Kathryn Sullivan describes her work on the NASA team that made all of this possible. Sullivan, the first American woman to walk in space, recounts how she and other astronauts, engineers, and scientists launched, rescued, repaired, and maintained Hubble, the most productive observatory ever built.

One of the most peculiar and possibly unique features of humans is the vast amount of information we carry outside our biological selves. But in our rush to build the infrastructure for the 20 quintillion bits we create every day, we’ve failed to ask exactly why we’re expending ever-increasing amounts of energy, resources, and human effort to maintain all this data. Drawing on deep ideas and frontier thinking in evolutionary biology, computer science, information theory, and astrobiology, Caleb Scharf argues that information is, in a very real sense, alive - an aggregate lifeform.

Drawing from his extensive experience in the field, Kunz showcases his own journey from a double major in Marketing and Fine Arts to a renowned sales engineer. His infectious personality and passion for technology have propelled him to build a network of individuals who have risen to executive positions, managing teams of over 150 people worldwide. With his guidance, you, too, can achieve remarkable success!

From the New York Times best-selling author of How We Got to Now and Extra Life, a look at the world-changing innovations we made while keeping ourselves entertained. This history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.

The world has never been so unstable. Now, more than ever, we need to understand our history, learn from our mistakes, and embrace science and technology as we push into the future. In his debut book, New Thinking: The Technology and Science That Transformed Our World, Dagogo Altraide of YouTube's ColdFusion breaks down the history of gamechanger breakthroughs in the world of science and technology that have shaped our modern world and will impact the future.

Charles Darwin's foremost biographer, Janet Browne, delivers a vivid and accessible introduction to the book that permanently altered our understanding of what it is to be human. A sensation on its publication in 1859, The Origin of the Species profoundly shocked Victorian readers by calling into question the belief in a Creator with its description of evolution through natural selection. And Darwin's seminal work is nearly as controversial today.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

Unlock the revolutionary power of CRISPR! Are you fascinated by the potential of gene editing but intimidated by complex scientific jargon? CRISPR for the Curious is your accessible, hands-on guide to understanding and exploring the basics of this groundbreaking technology. This book demystifies CRISPR, breaking down complex concepts into clear, easy-to-understand language, even if you have little to no prior biology knowledge. You’ll learn: The fundamental principles of CRISPR-Cas9 and how it works. The history of CRISPR, from its origins to its current applications. The potential ...

The future is now. Artificial "machine" intelligence is playing an ever-greater role in our society. We are already using cruise control in our cars and automatic checkout at the drugstore and are unable to live without our smartphones. The discussion around AI is largely polarized; people think either machines will solve all problems for everyone or they will lead us down a dark, dystopian path into total human irrelevance. Regardless of what you believe, the idea that we might bring forth intelligent creation can be intrinsically frightening.

After one great battle, the Architects disappeared. Yet humanity’s fragile peace is brief. For, 40 years later, the galaxy’s greatest alien enemy has returned. This time, the artefacts that preserved entire worlds from destruction are ineffective. And no planet is safe. The Human Colony worlds are in turmoil as they face extinction. Some believe alliances with other species can save them. Others insist humanity must fight alone. But no one has the firepower or technology to ensure victory, as the Architects loom ever closer.

In the spring of 1940, the aspiring but unknown writer Albert Camus and budding scientist Jacques Monod were quietly pursuing ordinary, separate lives in Paris. After the German invasion and occupation of France, each joined the Resistance to help liberate the country from the Nazis and ascended to prominent, dangerous roles. After the war and through twists of circumstance, they became friends, and through their passionate determination and rare talent they emerged as leading voices of modern literature and biology, each receiving the Nobel Prize in their respective fields.

North America's biggest cat was once killed for bounty dollars, slaughtered with impunity and driven toward extinction. But today's cat of intrigue, despite our lingering fears and misconceptions, has returned to much of its native range in the western United States and gained respect as a predator integral and necessary to wild ecosystems. This turnaround was triggered by one man: Maurice Hornocker. Cougars on the Cliff recounts the early years of his research when he tracked lions following a dog's nose and footprints in the snow—before telemetry was available.

From the acclaimed author of Birdmen comes a revelatory new history of the birth of the automobile - an illuminating and entertaining true tale of invention, competition, and the visionaries, hustlers, and swindlers who came together to transform the world. With a narrative as propulsive as its subject, Drive! plunges us headlong into a time unlike any in history, when manic innovation and consumerist zeal coalesced to forever change the way people got from one place to another.

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

At stake in 1896 was the new idea that some landscapes should be collectively, permanently owned by a democratic government. Although many people today think of public lands as an American birthright, their very existence was then in doubt and dependent on a merger of the talents of these two men. Natural Rivals examines a time of environmental threat and political dysfunction not unlike our own and reveals the complex dynamic that gave birth to America’s rich public lands legacy.

Outposts on the Frontier reveals how the Soviets and the Americans combined strengths to build space stations over the past 50 years. At the heart of these scientific advances are people of both greatness and modesty. Jay Chladek documents the historical tapestry of the people, the early attempts at space station programs, and how astronauts and engineers have contributed to and shaped the ISS in surprising ways.