Engineering Economics

Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

All the major players are getting onboard with blockchain, a new type of decentralized database that is Bitcoin's best innovation yet. Santander is checking it out and so is the Deutsche Bank. Heck, even the U.K. government has been sniffing around it. But most importantly—so are your rivals. Which makes it all the more imperative that you get onboard, too.

From the Globe and Mail tech reporter who revealed countless controversies while following the Sidewalk Labs fiasco in Toronto comes an uncompromising investigation into the bigger story and what the Google sister company's failure there reveals about Big Tech, data privacy and the monetization of everything.

The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

In The Progress Paradox, Gregg Easterbrook draws upon three decades of wide-ranging research and thinking to make the persuasive assertion that almost all aspects of Western life have vastly improved in the past century; and yet today, most men and women feel less happy than in previous generations. Why this is so and what we should do about it is the subject of this book.

In this book, two distinguished scientists tackle common misconceptions about race, human biology, and racism. Using an accessible question-and-answer format, Joseph L. Graves Jr. and Alan H. Goodman explain the differences between social and biological notions of race. Although there are many meaningful human genetic variations, they do not map onto socially constructed racial categories. Drawing on evidence from both natural and social science, Graves and Goodman dismantle the malignant myth of gene-based racial difference.

Ever since the dawn of human civilisation, we have been trying to make predictions about what's in store for us. We do this on a personal level, so that we can get on with our lives efficiently (should I hang my laundry out to dry, or will it rain?). But we also have to predict on a much larger scale, often for the good of our broader society (how can we spot economic downturns or prevent terrorist attacks?). For just as long, we have been getting it wrong.

Solving the world’s biggest problems - from climate catastrophe and pandemics to wildfires and corporate malfeasance - requires, more than anything else, coming up with new ways to manage the powerful interactions that surround us. In The Spirit of Green, Nobel Prize-winning economist William Nordhaus describes a new way of green thinking that would help us overcome our biggest challenges without sacrificing economic prosperity, in large part by accounting for the spillover costs of economic collisions.

Winner Take All is about the commodity dynamics that the world will face over the next several decades. In particular, it is about the implications of China’s rush for resources across all regions of the world. The scale of China’s resource campaign for hard commodities (metals and minerals) and soft commodities (timber and food) is among the largest in history.

Leading animal rights activist Gene Baur examines the real cost of the meat on our plates - for both humans and animals alike - in this provocative and thorough examination of the modern farm industry.

Best-selling author Chris Turner brings listeners onto the streets of Fort McMurray, showing the myriad ways the oil sands of Alberta impact our lives and demanding that we ask the question: To both fuel the world and to save it, what do we do about the Patch? This is no conventional story about the oil business. Rather, it is a portrait of the life cycle of the Patch, showing just how deeply it continues to impact the lives of everyone around the world.

The work of engineers surrounds us: from the phones in our pockets to the layout of our cities. These days, engineers even transport some of us to the moon. But the skills that brought the world clean water and telecommunications also produced polluting technologies that could threaten its future. Engineering explores the scientific, social, and philosophical implications inherent in the challenges faced by engineers throughout history. Here, McCarthy presents a future in which engineering is crucial.

Although dinosaur fossils were first found in England, a series of dramatic discoveries during the late 1800s turned North America into a world center for vertebrate paleontology. At the same time, the United States emerged as the world’s largest industrial economy, and creatures like tyrannosaurus, brontosaurus, and triceratops became emblems of American capitalism. Large, fierce, and spectacular, American dinosaurs dominated the popular imagination, making front-page headlines and appearing in feature films.

This pioneering audiobook by a career industry insider and 9/11 survivor spotlights why the multitrillion-dollar US-built environment is increasingly failing. His analysis exposes policies and interests that to this very day are the root causes of vulnerability. It discusses why the green movement has fallen short in addressing sustainable building development. The audiobook extracts 30 lessons for nations aiming to build a more disaster-resilient future. Guaranteed to stir building, policy, and sustainability circles, it signals a time for change.

Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy - both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future.

We live in a world awash in manmade chemicals, from the pesticides on our front lawns to the diesel exhaust in the air we breathe. Although experts are beginning to understand the potential dangers of these substances, there are still more than 80,000 synthetic compounds that have not been sufficiently tested to interpret their effects on human health.

We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we must shop now like we've never shopped before. And whilst we can do it more responsibly, the scale of our consumption remains the biggest factor in the ruination of the planet. Yet our reliance on stuff continues to grow. But what would our world look like if we stopped? Would civilisation collapse? Would the planet's ecology be reborn? What would happen to the way we think, make products, use time, express our individuality? Would life be better - or worse?

The world must reach negative greenhouse gas emissions by 2050 to avoid the most catastrophic effects of climate change. Yet no single plan has addressed the full scope of the problem - until now. In The 100% Solution, Solomon Goldstein-Rose - a leading millennial climate activist and a former Massachusetts state representative - makes clear what needs to happen to hit the 2050 target: the manufacturing booms we must spur, the moonshot projects we must fund, the amount of CO2 we'll have to sequester from the atmosphere, and much more.