Engineering Economics

The Web, and with it the Internet, are entering a new age. We’ve moved from the “Read-only Web,” which had little functionality for interacting with content, to the “Read-Write Web,” which offered seemingly endless collaborative opportunities, from sharing with our favorite people to shopping at our favorite brands. But the profusion of cyberattacks, data hacks, and online profiling have left many of us to view digital life as a Faustian bargain in need of a major rethink.

John Brockman, editor of This Will Make You Smarter, presents his latest thought-provoking audiobook, featuring insights from leading thinkers such as Steven Pinker, Lisa Randall, Matt Ridley, and Daniel C. Dennett. Drawing from the horizons of science, today's leading thinkers reveal the hidden threats nobody is talking about - and expose the false fears everyone else is distracted by. Encompassing neuroscience, economics, philosophy, physics, psychology, biology, and more - here are 150 ideas that will revolutionize your understanding of the world.

Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018 - but its Roundup Ready® seeds, introduced 25 years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time.

Pacific Gas and Electric was a legacy company built by innovators and visionaries, establishing California as a desirable home and economic powerhouse. In California Burning, Wall Street Journal reporter and Pulitzer finalist Katherine Blunt examines how that legacy fell apart—unraveling a long history of deadly failures in which Pacific Gas and Electric endangered millions of Northern Californians, through criminal neglect of its infrastructure.

Grand Theft Auto is one of the biggest and most controversial videogame franchises of all time. Since its first release in 1997, GTA has pioneered the use of everything from 3D graphics to the voices of top Hollywood actors and repeatedly transformed the world of gaming. Despite its incredible innovations in the $75 billion game industry, it has also been a lightning rod of debate, spawning accusations of ethnic and sexual discrimination, glamorizing violence, and inciting real-life crimes.

The most urgent story in modern tech begins not in Silicon Valley but two hundred years ago in rural England, when workers known as the Luddites rose up rather than starve at the hands of factory owners who were using automated machines to erase their livelihoods. The Luddites organized guerrilla raids to smash those machines—on punishment of death—and won the support of Lord Byron, enraged the Prince Regent, and inspired the birth of science fiction. This all-but-forgotten class struggle brought nineteenth-century England to its knees.

In his international bestseller, Kohei Saito argues that while unfettered capitalism is often blamed for inequality and climate change, subsequent calls for “sustainable growth” and a “Green New Deal” are a dangerous compromise. Instead, Saito advocates for degrowth and deceleration, which he conceives as the slowing of economic activity through the democratic reform of labor and production. In practical terms, he argues for the following:

Revolutions, droughts, famines, invasions, wars, regicides, government collapses—the calamities of the mid-seventeenth century were unprecedented in both frequency and severity. The effects of what historians call the "General Crisis" extended from England to Japan and from the Russian Empire to sub-Saharan Africa and the Americas.

The Evolution of Everything is about bottom-up order and its enemy, the top-down twitch - the endless fascination human beings have with design rather than evolution, with direction rather than emergence. Drawing on anecdotes from science, economics, history, politics, and philosophy, Matt Ridley's wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high.

A master storyteller as well as a leading energy expert, Daniel Yergin continues the riveting story begun in his Pulitzer Prize–winning book, The Prize. In The Quest, Yergin shows us how energy is an engine of global political and economic change and conflict, in a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. The Quest tells the inside stories, tackles the tough questions, and reveals surprising insights about coal, electricity, and natural gas.

"Reduce, reuse, recycle," urge environmentalists. In other words, do more with less in order to minimize damage. William McDonough and Michael Braungart argue in this provocative book that this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates back to the Industrial Revolution, a model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. They challenge the notion that human industry must inevitably damage the natural world.

The world has finally awoken to the reality of climate breakdown and ecological collapse. Now we must face up to its primary cause. Capitalism demands perpetual expansion, which is devastating the living world. There is only one solution that will lead to meaningful and immediate change: degrowth.

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success.

On October 1, 2015, Hurricane Joaquin barreled into the Bermuda Triangle and swallowed the container ship El Faro whole, resulting in the worst American shipping disaster in 35 years. No one could fathom how a vessel equipped with satellite communications and a sophisticated navigation system could suddenly vanish - until now. Relying on hundreds of exclusive interviews with family members and maritime experts, as well as the words of the crew members themselves - whose conversations were captured by the ship’s data recorder - journalist Rachel Slade unravels the mystery.

Supertrends: 50 Things You Need to Know About the Future is about how efficient futurists work and how we can expect the world to evolve in terms of demographics, general economics, technologies, business models, resources, environment, and lifestyles. This audiobook addresses how to predict the future, what we can expect from it, and how companies and government should adapt to the accelerating change.

In the heart of the Scientific Revolution, when new theories promised to explain the affairs of the universe, Britain was broke, facing a mountain of debt accumulated in war after war it could not afford. But that same Scientific Revolution - the kind of thinking that helped Isaac Newton solve the mysteries of the cosmos - would soon lead clever, if not always scrupulous, men to try to figure a way out of Britain’s financial troubles.

Russell Gold, a brilliant and dogged investigative reporter at The Wall Street Journal, has spent more than a decade reporting on one of the biggest stories of our time: the spectacular, world-changing rise of "fracking". Recognized as a finalist for the Pulitzer Prize and a recipient of the Gerald Loeb Award for his work, Gold has traveled along the pipelines and into the hubs of this country’s energy infrastructure; he has visited frack sites from Texas to North Dakota; and he has conducted thousands of interviews with engineers and wildcatters, CEOs and roughnecks, environmentalists and politicians.

Billionaire Wilderness takes you inside the exclusive world of the ultra-wealthy, showing how today's richest people are using the natural environment to solve the existential dilemmas they face. Justin Farrell spent five years in Teton County, Wyoming, the richest county in the United States and a community where income inequality is the worst in the nation. He conducted hundreds of in-depth interviews, gaining unprecedented access to tech CEOs, Wall Street financiers, oil magnates, and other prominent figures in business and politics.

A pioneering urban farmer and MacArthur "Genius Award" winner points the way to building a new food system that can feed - and heal - broken communities. An eco-classic in the making, The Good Food Revolution is the story of Will's personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.

In Crypto Revolution, Bryce Paul and Aaron Malone walk you through the fascinating world of blockchain technology and cryptocurrencies. Part history book and part instructional guide, Crypto Revolution will show you why cryptocurrencies are globally disruptive and how they will change the way we buy, sell, and even live.