Engineering Business

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer.

In examining the history of the 737, a highly regarded plane that Boeing's new management degraded with cost-focused mandates, Flying Blind explores how Boeing skimped on testing in the race to match a competing plane from Airbus, outsourced software work to poorly paid graduates in India and convinced the US Federal Aviation Authority to put the MAX into service without requiring pilots to undergo simulator training.

This audiobook includes three manuscripts: Data Analytics, Agile Project Management, and Machine Learning. If your business is like most, it is already generating a staggering amount of data on a regular basis. Similarly, agile project management has grown in popularity over the past several years. Machine learning is also vital to the world of information technology. Now is the time! Get started on your project management journey today.

If you are keen on building a professional-looking blog or website without forking out bucks for a web designer, you may want to try an open-source, free blogging tool called WordPress. Chances are, some of your favorite sites use this popular platform because WordPress makes it incredibly easy to create blogs, websites, and edit content.

Software Defined Networking (SDN) is not a revolutionary new technology. Instead, it is better to think of this as being a new way of organizing computer network functionality. SDN allows the network to be virtualized. That's where the real power of SDN comes from, and that's what we'll be exploring in this book.

Este audiolibro contiene una amplia y valiosa cantidad de información sobre la analítica de datos que le ayudará a comprender el concepto de data mining o minería de datos, recolección de datos, analíticas de big data para negocios y conceptos de inteligencia empresarial. Con este audiolibro, no solo comprenderá todo lo esencial relacionado con la analítica de datos, sino que también comprenderá por qué la analítica de datos está cambiando el ámbito empresarial.

There is a reason why Amazon web services make over $20 billion a year for Amazon. The reason is simple. Cloud computing is an essential service that has made it possible for thousands of businesses around the world to launch secured web solutions rapidly, flexibly, and cost-effectively. Amazon’s AWS has proven to be ahead of the pack, thanks to its reliable infrastructure as a cloud computing solution. This, perhaps, explains why some of the biggest and fastest growing tech companies use AWS.

The Bottomless Cloud challenges the scarcity-driven mindset by taking a hard look at how industrial-age business models are failing us by regarding data as a commodity and a cost that needs to be constrained, rather than a near-infinite resource that can be mined to build entirely new sources of value and insight. From Uber to Nike to Netflix, The Bottomless Cloud is defining the tenets of success in the 21st century by changing the way we view data, from being a byproduct of business to a foundational driver of radically new business models.

Are you getting interviews but failing to land a job? Are your technical skills sound, but when it comes to the behavioral aspect of the interview, things are falling short? Or maybe you’re fresh out of college but you’re totally unsure of how you can best prepare yourself to land a software engineering job. Regardless of what brought you here, let me say that I’m glad you found this book. Most software engineers have the technical capabilities to land a high-paying software engineering job, but in today’s competitive tech market, companies want to see more than that.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

Become an Android app developer in the comfort of your own home! Really? A book that actually teaches you how to create mobile apps without expensive training? Yes - it's easier than you think. You really can write apps - with the help of this amazing book! In Android: Programming and App Development for Beginners by Samuel Shields, you'll be taken through a step-by-step process on how to get started and create your first Android application.

Imagine you can have the knowledge you want to start your business and live the Hassle Free All-American Lifestyle of Independence, Prosperity and Peace of Mind.

Transition énergétique, révolution numérique, mutation écologique... Politiques, médias, industriels nous promettent en chœur un nouveau monde enfin affranchi du pétrole, des pollutions, des pénuries et des tensions militaires. Cet ouvrage, fruit de six années d'enquête dans une douzaine de pays, nous montre qu'il n'en est rien ! En nous émancipant des énergies fossiles, nous sombrons en réalité dans une nouvelle dépendance : celle aux métaux rares. Graphite, indium, tungstène, terres rares.

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.

Despite Agile's dominance in software development, 81% of UK and 89% of US business leaders are concerned about the timely delivery of projects. The success rates for transformation initiatives are alarming, with 96% of Agile transformations and 70% of digital transformations failing. Just 10% of companies that enter restructuring survive the process. Personal transformation success is also exceedingly rare, with only 7.5% of smokers successfully quitting despite 55% attempting to quit each year and just 1.8% of obese individuals maintaining a modest 5% weight loss over five years.

Charles E. Hires and the Drink That Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that fizzes with entrepreneurial spirit.

New technology is helping us share our wisdom and knowledge much more diversely across race, class, gender and borders. And AI is sparking a revolution in our approach to intelligent thinking—linking us into fast-working brainnets for problem solving. Hannah Critchlow brings us an enlightening, invaluable guide to our future through the evolving new science of collective intelligence. She reveals what it says about us as human beings, shares compelling examples and stories, and shows us how best we can work collectively at work, in families and in any team situation.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

Got an awesome Udemy course you want to share with the world? This book is here to help you reach a wider audience today. As fantastic as your course is, it's not going to sell unless you know how to market it. It's one thing to teach something you love, but to be a success, you have to be an ace lecturer and even better marketer.