Engineering Business

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Book Description: Maximizing Uptime with Site Reliability Engineering: Strategies for Business Success In today's fast-paced digital landscape, ensuring the reliability and availability of services is more critical than ever. "Maximizing Uptime with Site Reliability Engineering: Strategies for Business Success" offers a comprehensive guide to implementing Site Reliability Engineering (SRE) principles within any organization. This book begins with a robust introduction to the evolution of SRE, highlighting its significance in maintaining uptime and driving business success. The authors delve...

Grand Theft Auto is one of the biggest and most controversial videogame franchises of all time. Since its first release in 1997, GTA has pioneered the use of everything from 3D graphics to the voices of top Hollywood actors and repeatedly transformed the world of gaming. Despite its incredible innovations in the $75 billion game industry, it has also been a lightning rod of debate, spawning accusations of ethnic and sexual discrimination, glamorizing violence, and inciting real-life crimes.

“Kill it with fire”, the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more forgiving modernization framework, laying out smart value-add strategies and proven incremental techniques that work equally well for ancient systems and brand-new ones.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

Growing on just one and a half acres, owners Jean-Martin and Maude-Helène feed more than 200 families through their thriving CSA and seasonal market stands and supply their signature mesclun salad mix to dozens of local establishments. The secret of their success is the low-tech, high-yield production methods they've developed by focusing on growing better rather than growing bigger, making their operation more lucrative and viable in the process.

Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity; destroyed community; and necessitated endless growth. Today, these trends have reached their extreme - but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

Disease detectives put it all on the line ...to find Patient Zero. Through all the coughing, choking and misery of a killer virus on the loose, can public health officials defeat Chinese secrecy, U.S. drug company interests, and a criminal coverup to stop the disease in its tracks? Or will they be too late? Enjoy acclaimed thriller author Fritz Galt's close-up, clinical look at an unfolding disaster, with a Chinese city in crisis, relationships lost, international criminal justice in action, and a medical community’s desperate search for Patient Zero. “This novel sparkles.” – author...

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

Why does your weather app say “there’s a 10 percent chance of rain” instead of “it will be sunny”? In large part, this is due to the insight of award-winning physicist Tim Palmer, who pioneered the introduction of uncertainty into weather and climate prediction. Now, he wants to apply it to how we study everything else.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

Are you a female engineer or a manager of female engineers? Are you working hard but not getting ahead? Do you feel you aren’t getting the recognition you deserve? Are you frustrated that you can’t seem to penetrate the "boys network" at work? Are you searching for a practical career guide that goes beyond social commentary on gender issues in engineering? As a 15-year engineering industry veteran and mom of three, Stephanie Slocum uses a conversational and down-to-earth approach to teach you how to succeed as a female engineer.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

Curious about AI, but unsure how it works? Want to tap into the lucrative potential of this rapidly advancing technology? Unlock the immense potential of AI with this transformative book! Welcome to Fundamentals of Artificial Intelligence & Large Language Models, the second in a series of books crafted to help you join a movement toward a more financially fruitful future.

Your organization has made the decision to adopt automation and artificial intelligence technologies. Now, you face difficult and stubborn questions about how to implement that decision: How, when, and where should we apply automation in our organization? Is it a stark choice between humans versus machines? How do we stay on top of these technological trends as work and automation continue to evolve? Work and human capital experts Ravin Jesuthasan and John Boudreau present leaders with a new set of tools to answer these daunting questions.