Engineering Business

Google gives nonprofit organizations $10,000 per month in free advertising through its Google Ad Grants program. And unlike most grants, Google's has an extremely quick application process and is very easy to get. So why do so few nonprofits participate in Google Ad Grants, and why do existing grantees struggle so much with maximizing its value to grow their organization? What's the catch?

As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills.

Be an instant expert on Science and Bluff Your Way with all those who profess to know about the subject. No experimenting required, just a sense of humour. From 'atoms' to 'ohms' and from 'the Standard Model' to 'the Twaddel', the Bluffer's Guide® to Science equips you to dazzle an audience with stunning results.

Andy Junkin helps you navigate through the many pitfalls of farming with family and how you can rise above these challenges and get through any tough times. We need to stop being tough on one another, motivate your family to make tough decisions together as a team, change your farm’s culture so you can make the right decisions to bulletproof your farm against any tough times - now or in the future.

Despite Agile's dominance in software development, 81% of UK and 89% of US business leaders are concerned about the timely delivery of projects. The success rates for transformation initiatives are alarming, with 96% of Agile transformations and 70% of digital transformations failing. Just 10% of companies that enter restructuring survive the process. Personal transformation success is also exceedingly rare, with only 7.5% of smokers successfully quitting despite 55% attempting to quit each year and just 1.8% of obese individuals maintaining a modest 5% weight loss over five years.

Narain Gehani tells the fascinating story of the transition Bell Labs is undergoing as it adapts to new business conditions. Bell Labs researchers, who once were free to focus on innovation, research excellence, and prizes, now have to worry about business relevance. The culture of lifetime employment is gone and the pendulum has swung from basic to applied research.

This book is your hands-on guide to understanding, designing, and deploying AI agents that do more than chat — they act. Whether you're a beginner or a technical professional, you'll explore how intelligent agents are automating real-world tasks across industries like customer support, e-commerce, healthcare, finance, education, and software development. Inside, you'll learn: What AI agents are and how they work Key tools like LangChain, Flowise, and Make.com Real use cases with workflows, tools, and diagrams How to build agents with or without code What’s coming next in autonomous ...

The Bottomless Cloud challenges the scarcity-driven mindset by taking a hard look at how industrial-age business models are failing us by regarding data as a commodity and a cost that needs to be constrained, rather than a near-infinite resource that can be mined to build entirely new sources of value and insight. From Uber to Nike to Netflix, The Bottomless Cloud is defining the tenets of success in the 21st century by changing the way we view data, from being a byproduct of business to a foundational driver of radically new business models.

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer.

Este audiolibro contiene una amplia y valiosa cantidad de información sobre la analítica de datos que le ayudará a comprender el concepto de data mining o minería de datos, recolección de datos, analíticas de big data para negocios y conceptos de inteligencia empresarial. Con este audiolibro, no solo comprenderá todo lo esencial relacionado con la analítica de datos, sino que también comprenderá por qué la analítica de datos está cambiando el ámbito empresarial.

Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the organizational culture, leadership styles, and insights of NASA senior executives spanning five decades of human spaceflight, to share the lessons they learned from critical moments where they took on seemingly insurmountable challenges.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

La travesía de Uber es la primera mirada al interior del imperio global de Uber. El periodista veterano Adam Lashinsky, autor del bestseller Inside Apple, rastrea los orígenes de las ambiciones masivas de Kalanick en sus raíces humildes, y explora los inicios oscuros de Uber y el paseo salvaje de su rápido crecimiento y expansión en diferentes industrias. A través de entrevistas exclusivas con Kalanick, el autor nos brinda una mirada única de esta polémica empresa multimillonaria.

This audiobook includes three manuscripts: Data Analytics, Agile Project Management, and Machine Learning. If your business is like most, it is already generating a staggering amount of data on a regular basis. Similarly, agile project management has grown in popularity over the past several years. Machine learning is also vital to the world of information technology. Now is the time! Get started on your project management journey today.

This book takes you through Lean IA’s 36 steps of the AEIO YOU methodology to scale successfully, discussing tools, techniques, roles, and responsibilities. You will notice that the AEIO YOU method, which you can use to bring RPA into your company, can also be used for introducing any new technology.

Want a career as a software engineer? Don’t want to spend years or the money going to school? Have to write code for your current job?The lessons in this book are all things author Tommy Chheng learned are vital to developers during his career. This book will teach you what tools you will need, how to ask the right questions, how to solve a programming problem, the important comptuer science topics, how to get hired, and more.

The future of our world is evolving towards an era where interaction with machines form the foundation of most tasks we perform. In light of this, it is important to gain actionable knowledge in machine learning technologies and skills. These skills will be useful in the near future as you maneuver through different career paths. This audiobook introduces you to vast concepts in machine learning that will be important to your career. You will have learned so much about machine learning and the respective python libraries that you will use when building models all the time.

This is a collection of two comprehensive books about data analytics and data mining.

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.

As climate change becomes an international crisis, more and more industries are looking for a sound model for creating successful environmentally friendly companies, and a new generation of young leaders are eager for inspiration and guidance on creating sustainable businesses. Mid-Course Correction Revisited advocates why we need to create prototypical green companies and a new economy - not based on non-renewable resources, but on renewable energy, aggressive recycling, innovative technology, and sustainable business practices.