Engineering Business

Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer.

The End of Money is an essential introduction to cryptocurrencies and the blockchain revolution, which has been hailed as the greatest advancement since the invention of the Internet. Murder for hire. Drug trafficking. Embezzlement. Money laundering. These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Everyday struggles grow heavier: navigating endless specification options, ensuring fire safety compliance without overdoing it, or harmonising structures and services while staying true to your design vision. And then there’s the unrelenting pressure to innovate while keeping projects on budget and clients happy. This book is your shortcut to clarity and confidence in a complex world.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Informative lifestyle audiobook. The Norwegians have discovered the secret to happiness and they are finally sharing it with the world. That secret is Friluftsliv. This Norwegian lifestyle phenomenon has taken the world by storm with an ever growing following around the globe. We will learn about how Friluftsliv can help us feel satisfied and happy.

There is a reason why Amazon web services make over $20 billion a year for Amazon. The reason is simple. Cloud computing is an essential service that has made it possible for thousands of businesses around the world to launch secured web solutions rapidly, flexibly, and cost-effectively. Amazon’s AWS has proven to be ahead of the pack, thanks to its reliable infrastructure as a cloud computing solution. This, perhaps, explains why some of the biggest and fastest growing tech companies use AWS.

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

Today, in corporate world, everyone is talking about Scrum. Major companies like Amazon, Google, Microsoft, IBM, Deloitte, American Express, and many more have adopted Scrum concepts. This audiobook is written to provide a simplified guide to you such that you can familiarize yourself with the most popular Agile process framework to build complex software products. Scrum is widely defined as an iterative or incremental process framework to build complex products of highest possible value. It is an incremental approach to develop a product through successive improvements.

Each business day, some 35,000 executives, scientists, consultants, and lawyers pass through the nation's airports to destinations across the globe. They carry, along with proprietary documents and computer files, the latest in personal electronic gear. However, carefully watching most of those travelers beginning the moment they arrive at the airport and often sooner are an uncounted number of espionage operatives. These individuals work for foreign intelligence services and economic concerns and seek to separate international business travelers from their trade secrets.

New technology is helping us share our wisdom and knowledge much more diversely across race, class, gender and borders. And AI is sparking a revolution in our approach to intelligent thinking—linking us into fast-working brainnets for problem solving. Hannah Critchlow brings us an enlightening, invaluable guide to our future through the evolving new science of collective intelligence. She reveals what it says about us as human beings, shares compelling examples and stories, and shows us how best we can work collectively at work, in families and in any team situation.

ITIL Lifecycle Essentials covers all of the vital material required for the entry-level ITIL Foundation Certificate, which gives candidates a comprehensive overview of the key elements, concepts, and terminology used in the ITIL service lifecycle.

The Lean system is a great way to help you to get rid of the waste in your business so that you can be more efficient and increase profits. Lean Analytics is a part of this process that can help you to gather the right data and get the information you need to come up with a winning strategy for your team.

Welcome to the first edition of The Diversity, Equity, and Inclusion Mindset in Project Management. This guide offers a comprehensive roadmap for project managers to cultivate an equitable team environment. It focuses on eliminating barriers to opportunities and creating an inclusive space where every team member feels welcomed, valued, respected, and fully engaged.

Green to Gold is an essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This audio explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold, shows how companies generate lasting value.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

The Apples, Amazons and Googles of the next few decades will be biotech companies. The tech companies of the last few years have changed how we do things but the businesses driving the biotech revolution are about making life better. These companies will solve many of our most intractable problems: cancer, dementia, diabetes, elderly care, mental health challenges, even power generation and agricultural production. Biotech will mean that we can live far better, safer, healthier, wealthier, happier, and longer lives.

Blockchain and crypto aren't just for speculators anymore—they're the basis of the rising decentralized internet. Web3 has the potential to rewrite the past decade's rules: Monopolies may be shattered, fortunes will be made and lost, and new classes of products and services will emerge. Where does your business fit in? Web3: The Insights You Need from Harvard Business Review will show you how today's most innovative organizations are choosing Web3, evaluating their risks, experimenting with their brands, and preparing to win in the newer, better internet age.