Engineering Business

In this follow-up to his best-selling The 80/20 Principle, the power law that helped hundreds of thousands achieve more by doing less, Richard Koch puts science to work, applying 92 other natural laws to promote the "science of success" within the ever-changing world of business. What does Charles Darwin's theory of natural selection prove about developing a niche product line? How can Isaac Newton's laws of motion and gravity help in a crowded marketplace?

Marcin Zukowski, Thierry Cruanes, and Benoit Dageville had a mission. As Snowflake’s founders, they wanted to make all types of data available to anybody with permission to use it via a simple and inexpensive mechanism. Their collective efforts drove the breakthrough creation of the Data Cloud. Snowflake’s Data Cloud platform ingests available data and transforms it into information. Without the ability to effectively process, data is just a collection of raw facts.

The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half century after Neil Armstrong walked on the moon, these Space Barons—most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen—are using Silicon Valley-style innovation to dramatically lower the cost of space travel and send humans even further than NASA has gone.

Walter is an artificial intelligence, accounting software given great abilities in a world filled with super heroes and villains. His goals are simple, build lairs capable of taking out heroes that invade them and to use their loot to help him build a criminal business empire.

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby-farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local-foods venture. A supplemental PDF is included with this audiobook.

Product development is a team sport, but most companies don't practice it that way. Designers and engineers should be connecting with marketing, sales, customer support, suppliers, and, most importantly, customers. The Art of Product Design explains the rise of "Open Engineering", a way of breaking down barriers and taking advantage of web-based communities, knowledge, and tools to accelerate the design and manufacturing processes. It explains how to establish open flows of information inside and outside an organization.

Everything you need to ace the ITIL ® Foundation Exam The ITIL (Information Technology Infrastructure Library) exam is the ultimate certification test for IT management professionals. If you are among the nearly quarter-million IT managers worldwide who will sit for the exam this year, the ITIL Foundation Exam Study Guide is one resource you don’t want to be without. It provides you with all the background information, expert in-depth reviews, learning aids and practice, practice, practice you need to pass the test with flying colors. Completely up-to-date and organized around the ...

The Dynamic Fire Chief: Principles for Organizational Management seeks to bridge the gap between service delivery (management of street level operations) and the executive-level management needed by a five-bugle-wearing CEO. Whether you lead a paid or volunteer department, the management skills needed to lead a successful department are the same.

Why, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.

On the terrifying, chaotic night of April 14, 1912, while the Titanic was sinking, Bruce J. Ismay, the ship's owner, made a decision that would save his life - and end it. Ismay boarded a lifeboat meant for women and children, and within days became The Most Talked-of Man in the World. Branded a coward, he became a flesh-and-blood embodiment of Joseph Conrad's legendary eponymous character, Lord Jim.

Zero to Engineer: The Unconventional Blueprint to Securing a 6-Figure IT Career is an intensely practical, no-nonsense guide to starting or rebooting your career in technology. Author and IT industry veteran Terry Kim gives you a first-person view of how to conquer the tech and cybersecurity realms, drawing on his own two decades' experience in the field.

Even if we live within sight of the sea, it is easy to forget that our world is an ocean world. The open ocean, that vast expanse of international waters, begins just a few miles out and spreads across three-fourths of the globe. It is a place of storms and danger, both natural and manmade. And at a time when every last patch of land is claimed by one government or another, it is a place that remains radically free.

Construction Scrum: How to Deliver Projects Easier, Better, and Faster is the first practical guide for construction professionals to implement the Scrum framework in the construction industry.

Expand your skills from being a basic data scientist to becoming an expert data scientist ready to solve real-world data-centric issues. Discover two comprehensive manuscripts in one audiobook.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

An homage to society's innovators and maintainers, Wicked Problems offers a refreshing vision for listeners of all backgrounds to build a better future and demonstrates how engineering is a cultural choice-one that requires us to restlessly find ways to transform society, but perhaps more critically, to care for the creations that already exist.

Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. The Waste-Free World makes a persuasive, forward-looking case for a circular economic model, a “closed-loop” system that wastes no natural resources. Entrepreneur, CEO, and sustainability expert Ron Gonen argues that circularity is not only crucial for the planet but holds immense business opportunity.

When Bob Quinn was a kid, a stranger at a county fair gave him a few kernels of an unusual grain. Little did he know, that grain would change his life. Years later, after finishing a PhD in plant biochemistry and returning to his family's farm in Montana, Bob started experimenting with organic wheat. In the beginning, his concern wasn't health or the environment; he just wanted to make a decent living and some chance encounters led him to organics.

Want to say bye to your 9-5 job and say hello to online wealth? Let this roadmap reveal how ChatGPT has the answers to this question… Tired of the daily grind and dreaming of a life where you can work in your pajamas and make money online? Perhaps you've even started following popular influencers and entrepreneurs on social media, eagerly devouring their posts about digital nomadism and their multiple streams of income. But as you scroll through their picture-perfect feeds, you can't help but feel a twinge of doubt… Is this all too good to be true? Will you be able to replicate their ...