Engineering Business

What if the most powerful business asset you’ll own isn’t your team, your technology, or even your intellectual property—but your prompts? In “Prompt to the Future,” Daniel Kim reveals how AI frameworks are fundamentally reshaping innovation and business. Through vivid personal experiences—from late-night epiphanies with AI-generated music to building Meteor, an AI-powered book creation platform—Kim demonstrates why we’re experiencing nothing less than “the end of innocence” in our relationship with technology. This isn’t another cautionary tale about AI replacing ...

After listening to this book, you can effectively motivate, inspire, and lead engineering professionals of all levels that are happy and loyal to you. With years of experience within the software engineering and technology sectors, Robert Murphy has become an expert in building healthy company cultures and motivating engineering professionals.

In Liquid Asset, Barton H. Thompson, Jr. examines the growing position of the private sector in the "business of water." Thompson seeks to understand the private sector's involvement in meeting the water needs of both humans and the environment, looks at the potential risks that growing private involvement poses to the public interest in water, and considers the obstacles that private organizations face in trying to participate in a traditionally governmental sector.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Why, despite our state-of-the-art medical technology, does the United States have among the highest maternal and infant mortality rates in the industrialized world? Why do pregnant women who are planning to breastfeed receive "free" samples of infant formula from American obstetricians? Why are American newborns given a vaccine at birth against hepatitis B, a sexually transmitted disease? The Business of Baby arms parents with the information they need to make informed decisions about their own health and the health of their infants.

The twists and turns of the last 15 years of the Qantas story contain all the ingredients of a corporate thriller, with constant shocks to the system, and boardroom dramas and disasters narrowly avoided. During this tumultuous period, as CEO of Australia's iconic airline, Alan Joyce became one of the best-known corporate figures in Australia, and one of the most polarising. Global aviation expert Peter Harbison tells the full and unvarnished story of this fascinating period of the Qantas journey.

Na década de 1980, Vicente Falconi, então professor de Engenharia da UFMG, começou a cruzar o Brasil para apresentar a empresários conceitos inspirados na eficiência das companhias japonesas e que eram praticamente desconhecidos no país.

In this bundle, astrophysicist Andrew May take a deep dive into space exploration and our continued and evolving fascination with the cosmos. Astrobiology: May gives an expert overview of our current state of knowledge, looking at how life started on Earth, the tell-tale signatures it produces, and how such signatures might be detected elsewhere in the Solar System. Destination Mars: May traces the history of our fascination with the Red Planet. The Space Business: May provides an in-depth look at the triumphs and heroic failures of quixotic quests to commercialize the final frontier.

This book will follow a step-by-step process to help you start your career and further your career in the sales engineering world. You will find that you can enter this career at various technical skill levels to almost no technical skills, provided you have the charisma, drive, and interpersonal capability to tell great stories. The one goal is to become that trusted advisor for your customer and identify the critical business and technical issues you can solve.

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.

Here is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introducing you to the dreamers, the schemers, the entrepreneurs, and the inventors who built them...

Ready for a career in computer programming but not sure where to begin? Learn three of the most important programming languages: Java, SQL, and C++. With Programming: Computer Programming for Beginners by Joseph Conner, you'll learn the coding skills you need to build a broad range of apps for PCs and mobile devices. This edition is fully updated with all the current information. You'll start by learning all the basics, so you have a solid foundation for more advanced skills.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection - instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's 40-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing.

You are about to learn the limitless power of Amazon Web Services (AWS) to decide whether it is the perfect cloud computing solution for your business! Efficient, high performing, and profitable companies around the world have realized that cloud computing is the secret to massive growth and efficiency in service delivery on a global scale especially because it (cloud computing) allows data access from anywhere in the world.

After using most of the top content management systems, and having built many custom CMS systems myself, I can say that, from my experience, Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen and the effects can be devastating. The good news is that there's a better way.

The End of Money is an essential introduction to cryptocurrencies and the blockchain revolution, which has been hailed as the greatest advancement since the invention of the Internet. Murder for hire. Drug trafficking. Embezzlement. Money laundering. These might sound like plot lines of a thriller, but they are true stories from the short history of cryptocurrencies - digital currencies conceived by computer hackers and cryptographers that represent a completely new sort of financial transaction.

As managers around the world confront and educate themselves about how climate change is affecting their businesses, A Concise Business Guide to Climate Change provides a single, short, and accessible account of the information crucial to understanding and addressing these new challenges. What causes climate change? How do countries and companies measure their climate impact? What is the role of carbon markets? How are governments responding?

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.