Emotional Marketing

In The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP, examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

Pete the cat helps out at the supermarket in this Level 1 I Can Read tale from New York Times best-selling creators Kimberly and James Dean. Along with his dad and brother, Pete the cat heads off to the supermarket. But what happens when Dad loses the grocery list before they even get there? It’s up to Pete and Bob to help remind Dad what was on their list! Pete the Cat's Trip to the Supermarket is a Level I Can Read book, perfect for children learning to sound out words and sentences.

The world is a vast, complicated, and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves, and have the courage to be who they are. Self-help books on the market today will tell you one of two things: Either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals.

Unlock the Hidden Key to Trading Success: Your Mindset In the fast-paced world of trading, success isn’t just about market strategies or mastering technical analysis—it’s about mastering yourself. In "The Trader’s Mindset: 21 Rules to Master Your Psychology and Win in the Trading Game", seasoned traders Apurva Parikh and Ravi Bhatt share their hard-earned wisdom from decades of navigating the highs and lows of the markets. Have you ever made emotional trades driven by fear, greed, or impatience? You’re not alone. Most traders struggle not because they lack knowledge, but because ...

Jem Carstairs and Tessa Gray are finally united after waiting over a century to be together, but they become aware a dark threat is looming over a child of the Shadow Market: a lost Herondale, from a line of Herondales who have used the Market to hide from their fellow Nephilim. Now is the time for the lost Herondale to be discovered. Jem and Tessa have to find him before his enemies can.

Do you want to take advantage of one of the largest global markets that offer investors flexibility, high liquidity, and the potential for great returns on investment? Have you discovered that Forex trading is a great opportunity for investing? In this audiobook, we take an in-depth look at the basics of Forex trading. In addition, the detailed strategies provided on risk management will go a long way in ensuring that once you start trading in Forex you are in control of your trading capital and in a position to make maximum possible returns on your investment.

The Shadow Market is a meeting point for faeries, werewolves, warlocks and vampires. There the Downworlders buy and sell magical objects, make dark bargains and whisper secrets they do not want the Nephilim to know. Through two centuries, however, there has been a frequent visitor to the Shadow Market from the City of Bones, the very heart of the Shadowhunters. As a Silent Brother, Brother Zachariah is sworn keeper of the laws and lore of the Nephilim. But once he was a Shadowhunter called Jem Carstairs, and his love, then and always, is the warlock Tessa Gray.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

Dive into the captivating world of "Essence of Emotion," a transformative eBook that unravels the mysteries of scent and its profound impact on our emotional well-being. This sensory journey combines history, culture, science, and practical wisdom to explore the intricate relationship between fragrances and feelings, offering a comprehensive guide to harnessing the power of aroma in everyday life. Navigate through the fascinating content that delves into the Essence of Scent, embarking on an olfactory voyage from defining the aromatic experience to decoding the science of how we smell. ...

Do want to change your life and achieve anything you want? Then this is a book that will truly change one’s life, if the information learned is applied. There will be a step-by-step process on exactly what to do for a 30-90-day period with goal-setting. The information in the book was compiled by years and years of study of public figures such as Bob Proctor, Jack Canfield, Joe Vitale, Napoleon Hill, John Assaraf, and etc.

If you are a rep, business owner, coach, or practitioner seeking to hone your sales techniques in a more customer-centric way, then Heart-Powered Sales is for you. In this book, author Robin Treasure offers a fresh and empowering perspective on how to achieve more success by cultivating your natural gifts of emotional intelligence and intuition.

Empathy is an extremely powerful ability. It allows one to feel what others are feeling, sympathize with them, and eventually influence their emotions to help them overcome any negative feelings. This sensitivity to emotions can sometimes reflect negatively on empaths - they are often victims of dark psychology techniques. Luckily, there’s a way that allows empaths to protect their mind against emotional predators, and achieve superior control over their empathic powers – Stoicism!

In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands. Drawing on real-world examples, expert interviews, and cutting-edge insights, this book explains how to craft a brand vibe that resonates with audiences at a deep, emotional level. Whether you’re a startup or an established enterprise, understanding the power of vibe can elevate your brand and cut through the noise of modern marketing.

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

"Risk comes from not knowing what you're doing." — Warren Buffett. “The best investors do not target return; they focus first on risk and only then decide whether the projected return justifies taking each particular risk.” - Peter Bernstein. In investment, the risk is inevitable, but its severity and probability vary. The book empowers you to manage the risk to - 1) minimize the losses and 2) weigh the opportunity cost. Further, you can devise the framework and strategies to take on long-term investment success. The book is written to help you manage risk holistically. The risk could...

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice.