Emotional Marketing

Be brave to give yourself fierce self-compassion. A simple guide to discover the power of being compassionate to yourself with meditation and self-affirmations. Treat yourself with the same understanding and compassion with which you treat others. Everyone has heard the saying “you are your own worst critic”. But what happens when that critic becomes so loud, you cannot hear anything else?

How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as ...

Imagine words that don’t just speak but pull you in, their cadence like a heartbeat you can’t ignore, their meaning unfurling like a whispered secret meant only for you. Sentences that don’t merely inform but awaken, igniting something deep within—a spark, a truth, a feeling you didn’t even realize was waiting. Stories that slip past the barriers of thought, weaving themselves into the quiet corners of your mind, where they take root and grow stronger with every breath, every memory, every heartbeat. It doesn’t just tell a story—it becomes a part of you. Inside Hypnotic ...

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Driven by a fascination with human behavior, psychology, sales, and a desire to enhance workplace dynamics, Steve Peters explored the intricate relationship between emotional intelligence and sales performance. Through this exploration, Steve aims to provide listeners with a nuanced understanding of how emotional intelligence can catalyze enhanced performance and interpersonal effectiveness in the modern work environment.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

There's a whole generation that grew up without any electronic devices that coexists today with a generation that has lived all of their lives online. How much has technology shaped who we are and how we behave? How can it break communication or connect us beyond belief? In this book I share my own experience and lessons learned as part of this in-between generation. From our first experiences with computer gaming, to the problems and opportunities of social media and globalized connectivity. Find out why it is so easy for us to become addicted to technology, and why older generations ...

The Transfer of Emotion details exactly how you can build a strong emotional connection between your prospect and the product, or service, you are offering. It reveals the necessary steps in which any salesperson can dramatically increase their sales and build mutually beneficial relationships between themselves and their prospects.

The Dad's Guide to Imparting Success: How Any Dad Can Shape a Bright Future and Foster Success in Their Child is your ultimate guide to turning challenges into triumphs. Discover tried-and-true strategies to ensure your child’s success and strong identity formation.

The world is a vast, complicated, and sometimes downright hostile place. Today, more than ever, human beings have had to learn new ways to be resilient, know themselves, and have the courage to be who they are. Self-help books on the market today will tell you one of two things: Either that you are perfect already as you are and needn't worry, or that with just a little (well, a lot) of effort, you can reach those goals.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

Pete the cat helps out at the supermarket in this Level 1 I Can Read tale from New York Times best-selling creators Kimberly and James Dean. Along with his dad and brother, Pete the cat heads off to the supermarket. But what happens when Dad loses the grocery list before they even get there? It’s up to Pete and Bob to help remind Dad what was on their list! Pete the Cat's Trip to the Supermarket is a Level I Can Read book, perfect for children learning to sound out words and sentences.

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

Dive into the captivating world of "Essence of Emotion," a transformative eBook that unravels the mysteries of scent and its profound impact on our emotional well-being. This sensory journey combines history, culture, science, and practical wisdom to explore the intricate relationship between fragrances and feelings, offering a comprehensive guide to harnessing the power of aroma in everyday life. Navigate through the fascinating content that delves into the Essence of Scent, embarking on an olfactory voyage from defining the aromatic experience to decoding the science of how we smell. ...

The Shadow Market is a meeting point for faeries, werewolves, warlocks and vampires. There the Downworlders buy and sell magical objects, make dark bargains and whisper secrets they do not want the Nephilim to know. Through two centuries, however, there has been a frequent visitor to the Shadow Market from the City of Bones, the very heart of the Shadowhunters. As a Silent Brother, Brother Zachariah is sworn keeper of the laws and lore of the Nephilim. But once he was a Shadowhunter called Jem Carstairs, and his love, then and always, is the warlock Tessa Gray.

Genius can be found in the most unexpected of places, in the most unexpected of minds. But when it emerges, it shines so brightly that it cannot be ignored. In the world of marketing, there exists an unsung hero, an individual who possesses an innate understanding of human desires and the art of persuasion. This person, whom many overlook and dismiss, is called by many names-a prostitute, a commercial sex worker, an escort, a woman of the night. I know what you must be thinking - how can a prostitute, someone whose profession is enveloped in societal stigma, possess the brilliance and ...

This is a book that gives excellent insight to those who want to understand how to perform the emotional freedom technique, which is also known as EFT. The author provided step-by-step instructions on how to perform the process and be able to become emotionally free within minutes. The author also offers additional resources a person can use to visually see the process being performed to give another perspective to the listeners of the book. This book is action-packed with information to make sure the listeners are well-informed and receive great value.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

Drive Your Brand into the Mind with Emotion, Memoribility and Distictiveness When my dad, Al Ries, wrote “Positioning: The Battle for Your Mind” in 1981, he overlooked one important idea. The visual. Positioning is a totally verbal concept. You build a brand by owning a word in the mind. Yet the best way into a mind is not with words at all. The best way into a mind is with visuals. But not any visual. You need a “visual hammer” that hammers a verbal nail. The Marlboro cowboy. Coca-Cola’s contour bottle. Corona’s lime. The cowboy hammers “masculinity.” The contour bottle ...