Customer Success Management

In Data Analytics: Using Big Data Analytics for Business to Increase Profits and Create Happy Customers, Matthew Adams reveals the reality of the big data analytics world, and outlines clear and actionable steps that will equip the listener with the tools needed for this next phase of human evolution. This book contains proven steps and strategies on how to use everyday data analytics for business to increase profitability and customer satisfaction.

Organisations that excel at service buzz. Their people are switched on, and they "make it happen" for customers. It is down to all the little things they get right. They focus on what counts, and in the world of commerce, as well as in public service, there is only one person that counts, and that is the customer.

This chapter-level audiobook can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, or brainwashed.