Customer Success Careers

From turf wars to low morale, most companies attempt to cure what ails them with the latest management fad - and fail. They are treating the symptoms while ignoring the true problem. Success starts with knowing the kind of business you're really in.

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

Every businessman and entrepreneur worth his salt knows that the most important element for every business is the people. It's not your products or the revenue but the people. An ideal situation would be that all of your customers are 100% happy all the time, but this is impossible. At some point, some of them would be unsatisfied. It is important to understand what to expect from your customers and what your customers expect of you so you can provide great customer service that would leave both parties happy and satisfied.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

Are you an ambitious professional looking to make your next move? Do you want to build strong, profitable relationships with ease? Give me five minutes and I'll tell you how to be an influential and savvy communicator. Discover simple steps to dramatically increase the effectiveness of your communication so people are inspired to give you what you want. Find the ways and the words to engage and persuade people and make more lasting and profitable relationships, quickly and easily.

Are you a solopreneur or a small to mid-sized business owner struggling to compete with bigger competitors? The secret to leveling the playing field lies in building a passionate community of superfans—loyal advocates who will champion your brand for free.

Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence - and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro cameras, O'Neil, Reef, Quicksilver).

In The Human Principle: Service, Connection, and Success in Business, you will discover how to build a successful business by focusing on what truly matters—people. In a world often consumed by transactions and numbers, this book brings the focus back to the core of business: genuine human relationships. You will explore three key principles: a respectful and principled attitude, a service-first mindset, and the art of forming real connections.

Do you find it hard to get good service when you call an 800 number? Written with humor and honesty, this audiobook explains what's happening on the other end of the line. But it also offers solutions. The author appeals not only to customer service representatives (CSRs) but also to anyone who works with people. He shows how even the most mundane job can become an adventure if you practice the Three-Way CSR Conversation and let God serve others through you.

Customer success is all about employing certain "soft" skills and techniques that are guaranteed to help you win over everyone's trust, respect and sponsorship. And anyone, at any level can master these skills.

Face it - we are a nation of complainers. We complain when our team loses, when the TV program's dull, when the weather turns on us. We grumble about bad politicians and stupid laws and shoes that pinch. The average American complains an average of 20 times a day! You need to know how to complain effectively, to make your voice heard. A smart consumer will save money, time, and aggravation.

Every time the phone rings, your business is on the line. When customers call, how do your people come across? Are they friendly? Empathetic? In control? Willing to help - even if it means going out of their way? This informational course will give you tips and techniques to give your customers exceptional telephone customer service.

Learn how to mix up your own version of customer service success, how to define, match, and exceed your customer's expectations, how to reinforce and reward the behaviors you want repeated, and more.

Learn what it takes to finance your business in 60 minutes of conversation and instruction.

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive - and win - in this era of digital behemoths. Choose Your Customer is a powerful customer-targeted guide that can help managers level the playing field against their biggest competitors.