Customer Strategy

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Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

Discover the Timeless Wisdom of Ganesha in Modern UX Design Unlock the Secrets to Exceptional User Experience with Ancient Teachings: Are you ready to revolutionize your approach to UX design? Dive into a transformative journey that bridges the ancient wisdom of Ganesha with the cutting-edge practices of modern user experience design. Our groundbreaking book, "The Triad of UX Mastery: Strategy, Leadership, and Design Inspired by Ganesha," offers an unparalleled guide to enhancing your skills and achieving excellence in the UX field. In today’s fast-paced digital world, creating seamless ...

Introducing "The Essential Guide to Starting Your Own Dry Cleaning Business" - the comprehensive, step-by-step handbook designed to help you transform your entrepreneurial dream into a thriving and successful reality! This captivating eBook is your one-stop shop for all things related to launching and growing a prosperous dry cleaning venture. Dive into the depths of the dry cleaning industry, from understanding its history and growth, to evaluating potential business opportunities. Delve into the critical aspects of choosing the ideal location and learn how to set up an eco-friendly dry ...

John, a high-performing yet overworked sales manager at Spectra Robotics, has built his life and career on relentless ambition and constant pressure. Trained in the cutthroat world of Stretch Selling—a method that thrives on exposing customer pain, challenging their decisions, and driving hard closes—John has achieved success by playing the game as it's always been played. But as the demands of his job intensify, his world begins to unravel. Impossible targets. A fractured family life. An identity tethered to fleeting successes. Beneath his competitive exterior, John loathes the endless...

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

"Mastering the 14 Qualities: How to Become a Top Sales Manager" is the ultimate guidebook for aspiring and seasoned sales managers alike. Drawing upon two decades of diverse industry experience, Syed, a highly accomplished sales manager, and renowned expert unveils the essential qualities and strategies that drive exceptional sales management success. In this comprehensive and transformative book, you'll delve into the 14 qualities that are crucial for becoming a top-notch sales manager. From the very foundation of building high-performing sales teams, where the power of talent, training, ...

Step into the intricate world of belt merchandising with "Belt It Out," the ultimate guide to mastering the art of pricing in the competitive accessory marketplace. This groundbreaking eBook unveils the strategies and psychological underpinnings that can make or break your belt business. Whether you're an established retailer, a budding entrepreneur, or simply intrigued by the subtleties of market dynamics, this read will equip you with the knowledge to not just survive, but thrive. Dive into the foundational understanding of belt market dynamics, exploring the evolution of retailing and ...

Question: How did the lightning leave the party? Answer: In a flash Question: What animal can you always find at a baseball game? Answer: A bat! Knock-knock Who’s there? Annie Annie who? Annie body want to go on a picnic? Want a GOOD, CLEAN [non-raunchy] Joke book for your children? The Fantastic Book of Jokes, Riddles, Jokes, Brain Teasers and Knock-knock Jokes is brimming with MORE boatloads of FUN, lots of a-ha moments, big smiles and laughter for children ages 7-12 — and the adults in their lives!! There's even a BONUS Word Search Summer Fun puzzle and a Chapter for STAR WARS fans! ...

Looking to start your own pressure washing business and become your own boss? Look no further than Pressure Washing Profits- the ultimate guide to building a successful pressure washing business. In this comprehensive eBook, you'll gain an understanding of the pressure washing industry, the benefits and potential of starting your own business, and the equipment needed to get started. Learn how to create a business plan, navigate the legal aspects of starting a business, and find your target market. With expert tips on effective marketing and branding, setting pricing and rates, and building...

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

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Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

When sales forces are managed well, companies drive more revenue. In this course, Learn what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. Author reveals how to motivate individual salespeople and teams with compensation and quotas. Last, he provides an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

In today's fast-paced, ever-evolving world of sales, traditional methods no longer guarantee success. Buyers are more informed, discerning, and resistant to high-pressure tactics than ever before. So how can sales professionals adapt and thrive in this new environment? Enter "The Reverse Ask Technique" — a groundbreaking approach that flips the script on conventional sales wisdom. "The Reverse Ask Technique" challenges the notion that to achieve more, you must ask for more. Instead, it reveals the power of asking for less to close more deals. This counterintuitive strategy leverages human...