Customer Strategy

Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection: the last link.

Alignment is the one thing you’ll find at the heart of every successful relationship, team, and organization in the world. When developed and leveraged, alignment can create the foundation for unparalleled product success. As the internet continues to enable, encourage, and demand that leaders say yes to digital product transformation, now is the time for Alignment. This book provides industry insight into why alignment is so critical to the success of digital products and business transformation. Drawn from dozens of interviews, plus thousands of hours of research and first-hand ...