Customer Strategy

Unlock the Future of Leadership with AI In AI-Powered Leadership — Revolutionize Your Business Strategy with Generative AI, discover how cutting-edge AI technologies like ChatGPT can transform your approach to leadership and strategic decision-making. This book provides actionable frameworks and real-world case studies from top executives who have successfully leveraged AI to drive innovation, improve customer engagement, and lead their companies to new heights. What You Will Learn: How to integrate generative AI into high-level decision-making processes Frameworks for transforming ...

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As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

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Competition in business is very stiff with every business trying to earn a good share of the market. The number of customers the business has determined its success in meeting its goals. With businesses coming up and leaving the market, organizations have had to advance their strategies for enhancing their business relations. There are different stakeholders in businesses that play key roles in the success of the business. Running a business requires input from different persons and organizations. A business can’t exist in isolation as it needs its customers, suppliers, investors, the ...

Storytelling Isn’t Just Marketing — It’s Your Most Powerful Competitive Advantage. In a world where customers can buy almost anything from almost anyone, why do some businesses thrive while others struggle — even when they offer nearly identical products or services? The answer isn’t features, pricing, or hustle. It’s story. Storytelling as Strategy is a practical, no-fluff guide for entrepreneurs, small business owners, and service professionals ready to transform their brand from forgettable to legendary. In these pages, Kevin Shirley reveals how to create an emotional moat ...

Anyone Can Do It! The Only Way to Fail is If YOU Don't Try! This is the easiest affiliate marketing system any newbie or serious online marketer could hope for! I found this particular company that pays big affiliate commissions in the dog niche. BUT what’s even better, is that they do the follow-ups for you! Meaning, you don’t have to mess with autoresponders, and you don’t have to write any emails. Because, they do it for you. Every email they send contains your affiliate link… ...plus they send helpful daily dog training tips (...I know coz I subscribed to them)... ...and they ...

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how ...

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

One of the greatest challenges that marketing and branding professionals face today is to capture and to retain the attention of customers. The modern customer receives a constant stream of information from various digital platforms and print applications. Hence, one of the key objectives of any marketing or brand strategy is to ensure meaningful and sustained engagement with the attention deprived customer. Preconscious Marketing is a book that attempts to explore how brands can influence the consumer at a deeper level. The book takes a holistic perspective to understand the various facets...

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase. Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the ...

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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Discover the Timeless Wisdom of Ganesha in Modern UX Design Unlock the Secrets to Exceptional User Experience with Ancient Teachings: Are you ready to revolutionize your approach to UX design? Dive into a transformative journey that bridges the ancient wisdom of Ganesha with the cutting-edge practices of modern user experience design. Our groundbreaking book, "The Triad of UX Mastery: Strategy, Leadership, and Design Inspired by Ganesha," offers an unparalleled guide to enhancing your skills and achieving excellence in the UX field. In today’s fast-paced digital world, creating seamless ...

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.