Customer Research

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

✅ Are you ready to harness the full potential of AI and ChatGPT for your business? Look no further—this is the definitive guide you've been searching for! In today's fast-paced, AI-driven world, staying ahead of the competition requires staying up-to-date with the latest technological advancements. "ChatGPT for Business: Harnessing the Power of AI Language Models to Drive Growth and Profitability" offers you a comprehensive roadmap to leveraging AI and ChatGPT for your business, ensuring you stay ahead of the curve and maximize your profits. 🚀 Discover the endless possibilities of ...

Discover the Timeless Wisdom of Ganesha in Modern UX Design Unlock the Secrets to Exceptional User Experience with Ancient Teachings: Are you ready to revolutionize your approach to UX design? Dive into a transformative journey that bridges the ancient wisdom of Ganesha with the cutting-edge practices of modern user experience design. Our groundbreaking book, "The Triad of UX Mastery: Strategy, Leadership, and Design Inspired by Ganesha," offers an unparalleled guide to enhancing your skills and achieving excellence in the UX field. In today’s fast-paced digital world, creating seamless ...

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

Are you interested in starting your own ecommerce business but don't want to deal with the hassle of managing an inventory or the upfront cost of buying products in bulk? Look no further than AliExpress dropshipping! With The Ultimate Guide to AliExpress Dropshipping, you'll gain access to all the insider knowledge you need to start a successful online store and become your own boss. In this comprehensive guide, we cover everything from the basics of AliExpress dropshipping to advanced marketing strategies and legal considerations. Chapter 1 introduces you to the world of AliExpress ...

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

Are you ready to increase your businesses sales and your customer service reputation? The 7 Laws of Viral Customer Service will, without a doubt, enlighten you as a business owner! Believe it or not, 68 percent of customers begin buying from a different business as a result of poor customer service. That means, if you or your employees show poor customer service, you will, more often than not, never see that customer again! Research also shows that the average business loses 15 percent of its customers each year.