Customer Marketing

Are you struggling to run your business through YouTube? Not sure how to set up your account as a business or maybe you just don’t know how to build your subscribers and viewers and more importantly turn your audience into customers? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this is for you. It's a quick listen and you'll be up and running as a YouTube pro in no time!

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Today’s consumer views loyalty to a business as a fad, and they also expect everything and then some. The companies that are thriving (and will continue to thrive) deliver amazing customer experiences. Customer service isn’t just about being a department or a policy; it is about creating a culture where customers can’t wait to do business with you, and are excited to refer their friends to you as well. This book’s characters, Negative Ned and Positive Paul, illustrate the ABSURDITY of terrible customer service and the simple steps necessary to improve nearly every customer experience.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Transform your business or nonprofit organization. The Disney Difference is a must-listen for fans of Disney or for anyone who wants to apply the lessons and magic of Walt Disney to their organization. If you serve customers, charitable donors, or guests, this book will show you how you can give your best and give everyone a more magical experience.

#1 International Bestseller #1 Amazon Bestseller in Educational Professional Development #1 Amazon Bestseller in Occupational & Organizational Psychology #1 Amazon Bestseller in Nonfiction Writing Reference #1 Amazon Bestseller in Two-Hour Education & Reference Short Reads #1 Amazon Bestseller in Business Etiquette #1 Amazon Bestseller in Psychology Marketing Communications #1 Amazon Bestseller in Q&A Reference #1 Amazon Hot New Releases Nonfiction Writing Reference #1 Amazon Hot New Releases Two-Hour Education & Reference Short Reads #1 Amazon Hot New Releases Question & Answer Reference ...

As a small business owner in Michigan, you know that your state is unique - and that means your business has the potential to offer something truly special to your customers. But how can you tap into that potential and market your small business by "Marketing the Michigan Way"? "Marketing the Michigan Way" is a set of strategies and techniques that help small businesses in Michigan connect with their customers by leveraging the unique culture, history, and local attractions of the state. This includes identifying local points of interest, integrating them into your marketing and sales ...

Most customer service operations have it wrong. They gauge their effectiveness and productivity based on the number of customer calls or contacts they handle. But do your customers really want a "relationship" with your company's customer service department, or do they simply want to purchase your products or services so they can put them to use?

Fifteen years since its first rise, Revenue Operations (RevOps) remains the backbone of modern revenue strategies. What started as a solution to misaligned sales, marketing, and customer success functions has evolved into a mature, indispensable framework. In a world of digital transformation, AI, and increasingly complex customer journeys, RevOps is more relevant than ever. Its power lies in unifying teams, optimising processes, and making data-driven decisions that keep businesses agile and competitive.

Las compañías hacen grandes esfuerzos por ganarse un cliente, para luego perderlo por una precaria actitud de servicio. Las áreas trabajan internamente como islas, desconectadas de la realidad y de las necesidades de la gente a la cual deberían servir. Pero, ¿qué pasaría si después de un día agotador tomara un taxi y lo que sucede adentro transforma su vida para siempre?, ¿qué pasaría si dejara de esperar a que las cosas pasen y se dedicara a lograr que sucedieran?

The missing piece of Internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers. Yes, traffic is very important for getting your prospects to find you Online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a "Trusted Advisor".

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

About the Book: In today's highly competitive market, it is important for supermarkets to have effective marketing strategies in place to promote their products and stand out from their competitors. This book provides a comprehensive guide on the various marketing practices followed by leading supermarkets around the world, such as ASDA, Walmart, TESCO, Coles, Shawpno, and Sainsbury. The book covers topics such as product pricing, promotional strategies, customer segmentation, social media marketing, and much more. It also provides practical advice on how to reduce fixed and operating costs...