Customer Marketing

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.

Embark on a transformative journey of growth and innovation with "Expansion Mastery," the essential guide for entrepreneurs and business leaders aiming to maximize their market potential. In today's fast-paced and ever-evolving global economy, staying ahead of the curve is crucial. This comprehensive eBook provides a deep dive into strategic expansion, equipping you with the tools and insights needed to thrive in competitive landscapes. Uncover the secrets of market dynamics in Chapter 1, where you'll learn to analyze current trends and pinpoint untapped opportunities. As you progress, ...

Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

Introducing "Get Your Paint On" - the ultimate guide to launching, managing, and scaling your very own residential interior painting business! Whether you're a novice, a skilled hobbyist, or a seasoned professional, this engaging and comprehensive eBook will equip you with everything you need to succeed in this dynamic industry. Step by step, "Get Your Paint On" walks you through the process of identifying your niche, understanding the basics of painting and material selection, and creating a bulletproof business plan. From there, it guides you through the legal requirements, branding, ...

The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or powers - that drive marketers' business impact and career success.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.

If you're tired of working your butt off for nothing, it's time to change your strategy. Written by an experienced and bestselling car salesman, this book will give you all the tools and skills to step up your sales game and move a lot more inventory.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Augmented and Virtual Reality for Entrepreneurs is your definitive guide to understanding and harnessing the power of AR and VR technologies to drive innovation and unlock new opportunities. Whether you’re a startup founder or a seasoned entrepreneur, this book provides practical insights and actionable strategies to integrate these cutting-edge tools into your business model.

Are you ready to unlock the full potential of your business and attract more clients, customers, or patients than ever before? In this groundbreaking book, you'll discover the true power of marketing and the critical role that implementation plays in driving success. This comprehensive guide will provide you with actionable strategies and insights that will not only transform your marketing efforts but also help you hold yourself accountable to ensure effective execution. Enhance your marketing strategy with proven tactics Boost your business growth and reach a wider audience Establish a ...

Whether or not you are already using Facebook as a marketing tool, Facebook Marketing will walk you through the process of optimizing your page and setting yourself up for quick success. If you follow the steps in this audiobook, you can guarantee you will have a page that people will be eager to follow and engage with.

The Agile Brand Guide: E-Commerce (2025 Edition) is the definitive resource for marketers, strategists, and digital commerce professionals who need to not only keep up—but lead—in today’s fast-moving e-commerce environment. Curated and edited by Greg Kihlström, this practical guide brings together the voices of top industry experts to deliver actionable insights across the full e-commerce journey: from platform selection to fulfillment and customer retention. Inside, you'll explore: The evolution of modern e-commerce and how to build composable, scalable infrastructures. Strategies ...

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company - one of the most celebrated corporate success stories in history - led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares.

The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.