Customer Marketing

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

The definitive business guide to surviving and innovating in the digital age. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.

Keep Your Customers shares why loyalty in the business world matters and walks companies through the strategies and tactics that boost long-term customer value. It costs five to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep their customers is tied directly to their revenue and profitability.

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

Marketing is tricky business. Relationships need to be managed with clients, salespeople, and customers. Prices and contracts must be negotiated. The business must grow.. In this course, he covers the 10 most challenging situations you might face in a marketing role, and offers solutions for overcoming them. These tips are under 5 minutes each—even the busiest marketing professional can read them, and reap the rewards down the line

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

We're in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive advantage. Inbound Organization shows leaders how to build their company's future around "inbound" principles and strengthen the structural foundations necessary to deal with the changes in buyer behavior.

Do you want to learn how to dominate TripAdvisor and increase your Hospitality Business Profits? This book was created by compiling the knowledge our International team acquired over the last 6 years into a step by step practical Guide to dominate TripAdvisor and any other online review platform. We have helped over 300 Hotels, Resorts and other hospitality businesses to manage and improve their online reputation and dominate TripAdvisor rankings with the best Hospitality Management Methods. Many of our customers started with a bad or non-existent online Reputation and after following our ...

Email marketing is a very important tool to take advantage of. Much of your sales can come from your email follow-up. The hardest part of internet marketing is driving traffic. Once you get traffic, you don't want to let any of it go to waste. You might have heard that the money is in your list and yes, this is true. If you are not building your list of potential customers, you are missing out on an extremely vital aspect of your business internet strategy. This book is about the importance of building a list of potential customers and how to go about doing just this.

Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how ...

Are you ready to unlock the power of AI for content creation? With AI technology, you can generate compelling blog posts, captivating social media content, persuasive sales copy, and more – all while saving time and boosting your ROI. In "AI Content Marketing: Learn How to Generate Leads, Engage Customers, and Boost Your Business ROI", you'll master the essentials of AI content creation, including: Choosing the right AI writing tools for your needs (ChatGPT, Claude, Google Gemini, and more!) Partnering with AI for idea generation, compelling copy, and efficient editing. Tailoring content ...

Noted sales trainer Stephan Schiffman succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This audio program will boost your communications, planning, knowledge, rainmaking, visibility, and confidence. It's a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

This book is your invitation to discover the essential skills every entrepreneur needs to thrive. The journey begins with the power of big dreams and the courage to lay strong business foundations. Readers learn how to transform raw ideas into actionable strategies that fuel real growth. Financial mastery is revealed as the heartbeat of every thriving venture, guiding owners through cash flow, payments, and protection. The book explores marketing magic, showing how even the smallest business can reach a global audience. Social media becomes a daily superpower, helping owners connect and ...

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

La Customer Experience es una disciplina con una demanda creciente que despierta mucho interés. Solo en países de habla hispana hay 49.500 búsquedas al mes por Google del término "Customer Experience". Pocos son los profesionales que saben del tema y que ofrecen un método que permita diseñar Experiencias Cliente relevantes y rentables . Este libro explica el método CX3C, un método sencillo y eficaz que consta de 10 fases para que el "lunes", cuando el lector llegue a la oficina, pueda empezar a trabajar con sus compañeros en diseñar y activar Experiencias Cliente relevantes y rentables.

Martech Unleashed: A Handbook for Senior Executives in Enterprise Business by Chris Williams is the ultimate guide for executives looking to navigate the complex world of marketing technology. In today's rapidly evolving digital landscape, understanding and leveraging Martech is crucial for maintaining a competitive edge. In this comprehensive handbook, Chris Williams breaks down the essentials of Martech, offering practical insights and strategies tailored specifically for senior executives. Whether you're looking to optimize your current Martech stack, integrate new technologies, or drive...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.

Get retail sales without stress, embarrassment, or rejection. Shy? Don't want to talk to your friends? Afraid to connect with strangers? Don't know where to start? Don't know what to say? Never feel guilty again. Learn how to position your retail sales so people are happy to buy. Learn exactly what to say to make your retail sales soar.