Customer Marketing

Stephen J. Cloobeck, entrepreneur, investor, philanthropist, and the founder and former CEO and chairman of Diamond Resorts International, invites you to check in with yourself to take stock of where you are, where you want to go, and, most importantly, how to actually get there. Drawing from the hotel, accommodation, and travel worlds in which he built his success, Cloobeck shares one-of-a-kind business experiences and life lessons, demonstrating how a radical customer service mindset can substantively change both personal and professional outcomes.

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

The cafe culture seems to have invaded most countries, even tea drinking countries now so there's a lot of competition for cafes just to keep their head above water in a very crowded environment. This book is about change and doing something to make a difference or just to try and keep your customer base intact. There is nothing too complicated in the book and most of the little things are easy to implement. The complications arise when what you change is significance and there is an influx of customers all at once and you are overwhelmed. The situation looks good but it's not so plan ahead...

The Challenger Sale team are back, and this time they reveal something even more game changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers. Challenger customers are sceptical, less interested in meeting and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones - all with the end result of building a company that's the envy of your industry.

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Hi, my name is Dr. Victor Nwadike and I'm a researcher and Author here at University of Brazil, Campinas, SP. I research on International Relations, Human Resource and core Marketing, consumer behavior and a variety of other courses, and a best seller writer right here in Brazil. Today I'm delighted to share with you elements of a course work I researched based on the principles of Contagious, developed by Professor Jonah Berger when he first came to Wharton, I took this course. Implemented the strategies, it worked for me and since then, things have been really looking good for me. Once ...

Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.

Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.

Cleveland Clinic has long been recognized for driving some of the best clinical outcomes in the nation, but it was not always a leader in patient experience. How did Cleveland Clinic turn itself around so effectively and so quickly? More important, how can you do the same with your organization? Service Fanatics reveals the strategies and tactics the Clinic applied to become one of today's leading patient-experience healthcare organizations - methods that seamlessly translate to any business seeking to improve its customer experience.

In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.

Unlock the secrets to sales success and take your small business to the next level! Whether you're an entrepreneur, freelancer, or small business owner, sales are the lifeblood of your success. But selling doesn’t have to be overwhelming, intimidating, or pushy. "Mastering Sales: Strategies for Small Business Success" gives you the tools, techniques, and mindset shifts needed to attract customers, close more deals, and build long-term business relationships that drive profitability. This practical, no-nonsense guide takes you through a step-by-step process to improve your sales approach...

The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it's worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers? You learn to speak their lingo. In LINGO, serial entrepreneur, brand consultant, and host of Creative Warriors podcast Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.