Customer Marketing

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

Small businesses can do well in today’s fast-moving world by learning how to find new trends and respond to competition. First, it’s important to see new ideas before they become popular. Then, businesses need to study their competitors and think smart. They should learn how to make products that people really want and how to make customers excited about them. This excitement can lead to real sales. It’s also important to turn first-time buyers into loyal customers. Great customer service can help a lot with this and become a big strength. Every time a business talks to a customer, it...

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. This eBook offers reasons why simple might work for you.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.

Introducing "The Essential Guide to Starting Your Own Dry Cleaning Business" - the comprehensive, step-by-step handbook designed to help you transform your entrepreneurial dream into a thriving and successful reality! This captivating eBook is your one-stop shop for all things related to launching and growing a prosperous dry cleaning venture. Dive into the depths of the dry cleaning industry, from understanding its history and growth, to evaluating potential business opportunities. Delve into the critical aspects of choosing the ideal location and learn how to set up an eco-friendly dry ...

Step into the magical universe of "Marketing Alchemy," an inspiring and valuable eBook that revolutionizes the way you approach marketing in the role-playing game industry. This comprehensive guide illuminates an abundance of strategies, breaking down more than a dozen captivating chapters that offer profound insights and practical advice about the Role-Playing Game market and everything you need to excel. Open the gateway to understanding the current market environment and identifying your target audience. Discover fascinating market trends and equip yourself with knowledge about your ...

In How to Sell Like a Drug Dealer, step into the intriguing world of underground transactions and discover 21 captivating strategies that will transform your sales approach. Inspired by stories and insights from the shadows, this book offers a fresh perspective on effective selling techniques that can be adapted to the legitimate business world.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

One of the greatest challenges that marketing and branding professionals face today is to capture and to retain the attention of customers. The modern customer receives a constant stream of information from various digital platforms and print applications. Hence, one of the key objectives of any marketing or brand strategy is to ensure meaningful and sustained engagement with the attention deprived customer. Preconscious Marketing is a book that attempts to explore how brands can influence the consumer at a deeper level. The book takes a holistic perspective to understand the various facets...

In this book, you will learn how to build your brand, attract customers, and thrive in a crowded market. “Stand Out and Grow” offers small businesses a clear roadmap to online growth and market differentiation through proven digital strategies. It begins by helping readers understand the evolving digital marketplace and the importance of a strong, cohesive online presence. The book guides entrepreneurs in developing a unique brand voice that resonates with their target customers. It highlights the critical role of mobile optimization and search engine visibility in attracting organic ...

If you want rapid, healthy, and sustainable growth for your business, there’s no shortcut. Hacks and tactics promising 10x growth might yield short-term results but won’t provide long-term gains. It’s time to rethink chasing “hactics” and shift your growth mindset to unlock the hidden potential within your business that can quickly generate ongoing waves of profitability. Scott Martin calls this Groundswelling—galvanizing the hearts and minds of your audience to create buy-in, momentum, and untold power to grow your business. In this book, Scott walks through the four steps to ...

Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents “a little extra” whereas the goldfish stands for “differentiation.” A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.

WHY IMPLEMENT CORE VALUES IN YOUR BUSINESS 1. Improved Decision-Making 2. Cohesive Company Culture 3. Meaningful Employee Satisfaction and Engagement 4. Maintain Strong Business Ethic 5. Build Customer Credibility and Loyalty 6. Create Competitive Advantage 7. Strategic Alignment with Mission and Vision 8. Encourage Innovation and Creativity 9. Effective and Consistent Leadership 10. Positive Reputation RESULT: a more purpose-driven, ethical, and successful organization.

What did you dream life would be like when you first got your license? Did you get into real estate to control your own schedule and enjoy the freedom of being self-employed? Perhaps it was the promise of unlimited income that attracted you to real estate? If you're like many agents, you've found achieving your dream to be stubbornly elusive. Within two years, the majority of new agents are forced to get a "real job". Those who do succeed often find they've sacrificed their personal life along the way. You don't have to choose between your business and your life. The Top Producer Life will ...

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.