Customer Marketing

📘 Listen, Detect, Help – by Nacho Caballero 💡 Struggling to grow your business? Want to sell more without losing authenticity? This book is a must-read for employees, entrepreneurs, and business owners who want to master sales, storytelling, productivity, and business management. With a practical approach and real-world experience, Nacho Caballero blends humor, storytelling, and proven strategies to help you: ✅ Sell effectively without feeling like a salesperson. ✅ Use storytelling to connect with clients and teams. ✅ Avoid common mistakes that can destroy your business. ✅ ...

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

Lograr una venta es fácil: baje el precio, ofrezca un beneficio adicional o prometa un servicio extra y el cliente aceptará. Ha sido la fórmula por siglos. Ahora la pregunta es: ¿de qué sirve vender una vez, si el cliente no repite y no nos recomienda? La propuesta de Contigo hasta la muerte es muy sencilla: aprenda cómo pasar de la primera compra a la recurrencia; cómo dejar de pensar en transacciones para pensar en relaciones, y cómo convertir clientes esporádicos en fervientes promotores de su negocio.

Embark on an extraordinary journey into the vibrant world of health and entrepreneurship with "The Microgreen Market Blueprint" – your comprehensive guide to mastering the thriving microgreen business from seed to success. Discover the fertile ground of opportunity as Chapter 1 immerses you into the expanding universe of microgreens and their burgeoning role in the food industry. Grasp the full potential of these tiny greens as you explore their unique selling proposition and carve a niche in the health-conscious market. Advance past the fundamentals with Chapter 2, where crafting a ...

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

Noted sales trainer Stephan Schiffman succinctly describes 25 effective sales strategies that will build your customer base and increase your sales. This audio program will boost your communications, planning, knowledge, rainmaking, visibility, and confidence. It's a wonderful tool for new salespeople who must first learn the basics of selling, and for any established salesperson who needs a refresher!

Learn how to apply the proven principles of Hug Your Customers to refine your selling technique, boost your sales, and keep your customers coming back for more.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Sales growth is essential for both front line sales professionals as well as sales managers. There are two primary avenues for growth. You can grow within your current category, or you can seek opportunities outside your category. In this course, Author explains four primary ways to grow sales within your current market: selling to new customers, selling more to current customers, growing sales with multibrand customers, and identifying and capturing your competitor's customers. If you choose to look for outside opportunities, he explains how to identify adjacent markets, and how to grow ...

When sales forces are managed well, companies drive more revenue. In this course, Learn what sales management is, why it is important, and how you can get the skills you need to become an outstanding sales manager and recruit, train, retain, and manage a high-performing sales team. Author reveals how to motivate individual salespeople and teams with compensation and quotas. Last, he provides an overview of creating and managing sales territories, including sales forecasting and evaluation of territories' performance.

What's in a name?" The truth is, the name you choose for your brand impacts the way your product or service is perceived. With these five simple tips from the author, you can learn how to choose a name that reflects your brand's core values, distinguishes you from the competition, and is both simple and memorable.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

Are you struggling to run your business through Social Media? Not sure how to set up your accounts as a business, or maybe you just don’t know how to build your followers, likes, subscribers, and viewers, and more importantly turn your audience into customers? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this is for you. It's a quick book, and you'll be up and running as a social media marketer pro in no time!

Here’s the deal: At its core, selling isn’t about sleazy tactics, convincing your prospects, or any tips or tricks. True selling has very specific steps and stages, a process. One that leaves your customer feeling happy and helped.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

No Leads, No Growth: The Startup Demand Gen Checklist to Fix It Are you tired of wasting money on marketing that doesn’t deliver results? No Leads, No Growth is your ultimate execution guide to building a high-performing demand generation engine—without the guesswork. Written by Osayi Lasisi, a demand gen expert known as the Queen of Checklists, this book is packed with 30+ proven checklists covering everything from paid ads and SEO to influencer marketing and ABM. Whether you're a startup founder, growth marketer, or sales leader, these step-by-step frameworks will help you: Prioritize...

People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners, he will help you discover how to effectively use social media, video and mobile marketing.

What would a social media revolt, based on a single mishandled customer exchange, cost your company? This book's 48 rules for strategic customer care give you the guidelines you need to make intelligent strategic investments in customer care, based on the world-famous Sandler Selling System. Customer Service: The Sandler Way helps you and create and sustain a working culture built on the belief that the customer not only matters, but is the only reason your organization exists.

Instead of prescribing rigid scripts and protocols, The 5 Principles of IT Customer Service shows the listener how to live a more compassionate and empathetic life as a pathway to delivering exceptional customer service. Ignoring the dictates of most customer service books, The 5 Principles of IT Customer Service focuses instead on the timeless principles of pride in your work combined with compassion and empathy for our customers and colleagues, excellent listening skills, and an ability to treat all people with dignity and respect.

“One of the most significant marketing books I’ve ever read.” Scott Hogle, President, iHeart Media and author of the bestseller Persuade Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business. Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences...