Customer Marketing

To cut through the noise, you need a strategy that captures attention and holds it—turning viewers into loyal followers, and followers into customers. This guide offers a proven blueprint for content marketing success.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

Introducing the definitive guide to understanding the revolutionary world of AI and its impact on the world of business: "AI and Business". Written by a team of experts, this insightful and eye-opening ebook explores the ways in which artificial intelligence is transforming the business landscape, from sales and marketing to employee engagement and supply chain management. In "AI and Business", you'll discover the diverse applications of AI in today's businesses, and how its powerful capabilities are being harnessed to streamline processes, improve analysis, and drive innovation. With a ...

Get Your Piece of one of the Easiest Businesses Online Today! If you already have people on your social media accounts, you’re on your way to earning some serious bucks. Thousands of people are turning their audience from onlookers to buyers using these simple steps outlined in this book. Affiliate marketing is the ideal way to start making money from all the time you’re currently wasting on social platforms. Everyday people are able to take these simple steps to create life changing income that actually helps them connect better with their following. There’s always room for more ...

There is a common misconception that being good at sales necessitates aggressive closing or finding ways to effectively bring in clients. Think again! Author and sales trainer Jim Doyle explains how the best sellers have a commitment to their customers that goes way beyond being customer focused. Servant Heart Sellers, as he calls them, are obsessed with making sure the products they sell make a difference for their customers, not just closing the deal. This commitment changes everything about their sales approach.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. You'll learn how to master 13 selling tools integral to your SES success - like the KARE Account Planning Tool, Growth Account Booster Tool, LinkedIn Levers Tool, and Client-Centric Satisfaction Tool. You'll discover practical solutions to the vastly complex challenges in enterprise organizations - extended sales cycles, wide buyer networks, or significant investments in pursuits.

"The Proven Beauty Entrepreneur's Playbook" is a comprehensive guide penned by SHARADKGUPTA, offering a step-by-step roadmap for success in the online beauty realm. This playbook equips entrepreneurs with strategies to cultivate unwavering customer devotion in the dynamic digital landscape. Covering diverse topics from defining a Unique Selling Proposition and building a compelling brand identity to mastering e-commerce platforms and crafting engaging product descriptions, the guide caters to both novice and seasoned beauty entrepreneurs. Readers will discover the secrets of setting ...

Have you ever felt like you were leaving money on the table? Like the deal could have been yours if only you had the skills to close it? Have you ever wondered what the 20 percent of your sales team who do 80 percent of your company’s business know that you don’t? The Joy of Closing offers you the answers to these questions and more.

In the dynamic realm of marketing, the fusion of online and offline strategies is not just an option—it's a necessity for achieving comprehensive success. "Integrated Marketing Mastery: Bridging Online and Offline Worlds" is a pivotal guide designed for modern marketers aiming to harmonize their digital and traditional marketing efforts. This resource illuminates the path to creating a seamless marketing strategy that effectively integrates the digital prowess of online platforms with the tangible impact of offline engagements. The guide delves into the core principles of integrated ...

Unlock the secrets of success in today's fast-paced marketplace with "Marketing to the Masses." This compelling eBook offers a comprehensive guide to effectively positioning your brand and capturing the attention of your target audience. Navigate the complexities of modern marketing with ease—whether you're a small business owner, an entrepreneur, or a seasoned marketer. Start your journey with an introduction to the dynamics of the market landscape and discover the new rules of engagement. Learn to identify your unique market position by analyzing competitors, finding untapped ...

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

Embark on a transformative journey of growth and innovation with "Expansion Mastery," the essential guide for entrepreneurs and business leaders aiming to maximize their market potential. In today's fast-paced and ever-evolving global economy, staying ahead of the curve is crucial. This comprehensive eBook provides a deep dive into strategic expansion, equipping you with the tools and insights needed to thrive in competitive landscapes. Uncover the secrets of market dynamics in Chapter 1, where you'll learn to analyze current trends and pinpoint untapped opportunities. As you progress, ...

Augmented and Virtual Reality for Entrepreneurs is your definitive guide to understanding and harnessing the power of AR and VR technologies to drive innovation and unlock new opportunities. Whether you’re a startup founder or a seasoned entrepreneur, this book provides practical insights and actionable strategies to integrate these cutting-edge tools into your business model.

Are you tired of your dead-end job? Do you dream of being your own boss and running your own business? Look no further because The Beginner's Guide to Starting a Home Cleaning Service is here to help you turn your dreams into reality! This comprehensive guide takes you step-by-step through the process of starting your own home cleaning service, from understanding the market and creating a business plan to building your online presence and handling customer service. In Chapter 1, you'll discover why starting a home cleaning service is a great business idea and learn about the potential for ...

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

"A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out." – Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it’s very likely that 40–60% of free trials never see your product a second time. This means that you stand to lose up to 60% of your hard-earned signups. Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: increase onboarding and trial conversions; reduce churn; and grow monthly recurring revenue (MRR)...

Stand aside, we’re coming through! That’s the cry of a new generation of technology vendors. They have a new approach to enabling success for their customers. And they’re thriving as a result. These vendors all have subscription pricing at the heart of their business. Each has learned that if customers don’t feel they’ve had success, recurring revenue doesn’t grow, and may even decline. What makes them different? They have absolute clarity about what the customer considers success to be. And they’ve built their business around enabling that success.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.