Customer Love

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.

Most companies know that winning customers is key. But many don't realize that loyalty starts from the inside, with employees. To build a brand that truly motivates, they must take their employees from liking their jobs to loving them. As CEO of CPG Agency (A Nitrous Effect agency), which specializes in corporate and employee engagement, Keith Alper has seen the competitive edge gained by creating a culture that turns employees into brand advocates.

In this quick and ACTIONABLE read, Everett and John show you how to position yourself as the expert in your field and dominate your market using inexpensive online video marketing? We aren't talking expensive, perhaps boring commercials run on television, or maybe infomercials run late at night on odd cable television channels. In fact, these gimmicks are nothing like the video marketing that you’ll learn about in this book. This is a book of "guerrilla marketing" tactics, designed to help you stand head and shoulders above the crowd. People want to do business with experts, and John and ...