Customer Engagement

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

Customer relationships are not built. They are synthesized, metabolized, and catalyzed. Customer chemistry can be gauged by the laws of thermodynamics, because they are created with energy and they release energy. This book looks at how to create this energy: Where you are now with the customer, where you want to be, and how you can get there. The model is called CHEM and it is designed to create greater chemistry between you and your customer. CHEM is a communication tool that teaches you to connect with your customers, to do so honestly, to give them an easy path, and to leave them ...

**Unlock the Heart of Success Transform Your Business with Customer-Centric Innovation** Imagine a business landscape where every strategy, every decision, and every innovation revolves around one core element the customer. "The Heart of Success" provides a comprehensive blueprint for enterprises and entrepreneurs alike to adapt, thrive, and excel in today's ever-evolving market by embracing customer-centricity. Compiled within these transformative chapters lies the secret sauce to not only meeting but exceeding the sophisticated demands of your clientele. Starting with a groundbreaking "...

What’s Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few." The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders. The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What’s Your Purple Goldfish. Purple focused on customers. The second book, What's ...

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

You don’t need an earthquake to have a disaster. Many industries are in a state of tremendous turmoil and some will not survive the change. And yet, this is a time of extraordinary opportunity for individuals and organizations that can adapt, engage and innovate. Mere resilience is no longer enough. Are you ready to thrive? Inspired by challenges faced by the health care industry, but applicable to any organization, Beyond Resilience will show you how to transform: confusion into clarity, adversity into opportunity, pressure into productivity and the indescribable mess of disaster into ...

There's one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization's prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise reveals how to create a customer experience that's built on listening and designed for engagement.

While employees may possess the knowledge and skills to do their jobs, they are unaware of what best-selling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization’s reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge. Instead of just having assignments to work on, they now have a purpose to work toward. Service quality goes from transactional to exceptional.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you.