Customer Development

This is the story of Jim’s Group, as told by its founder. An account of how a $24 business became one of the world’s largest franchise chains, with more than 4,300 franchisees (and rising). It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes. This is a very different guide to business success, drawn not only from Jim’s experience but the lessons he has drawn from contact with thousands of successful (and some less successful) franchisees and franchisors.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

The only secret you need to grow your business now: Elevate your customer experience. This audiobook can show you how! Are you looking for a how-to guide on building loyalty, generating word-of-mouth, and keeping customers coming back? The customer is the heart and lifeblood of every business, if they’re not happy, they won’t come back. If they don’t come back, they don’t spend money. This vicious cycle can end a business, so don’t get caught up in this vortex of doom. With concepts, statistics, and real-world examples, this audiobook rises above all others like it.

For decades, the Customer Driven Leadership (CDL) method has been hailed as one of the most effective ways to revitalize and scale organizations. It has turned million-dollar companies into billion-dollar earners. By focusing on what really matters most—your customers—and by nurturing a culture of servant leadership, CDL becomes the root of exponential growth and success.

What did you dream life would be like when you first got your license? Did you get into real estate to control your own schedule and enjoy the freedom of being self-employed? Perhaps it was the promise of unlimited income that attracted you to real estate? If you're like many agents, you've found achieving your dream to be stubbornly elusive. Within two years, the majority of new agents are forced to get a "real job". Those who do succeed often find they've sacrificed their personal life along the way. You don't have to choose between your business and your life. The Top Producer Life will ...

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University - the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney culture and describes the company's values and operational philosophies that support the world-famous Disney brand.

In this book, you'll discover the road map to financial salvation with proven steps to make your business more proficient, productive, and profitable. You'll learn how to unlock the proper mindset for success, practice compounding habits, and set authentic goals. You'll also gain insight into building a positive workplace culture, deciphering core values, and recruiting a team of high-achievers. Plus, you'll learn how to set up systems and processes for increased efficiency, establish consistent cash flow, and create a raving fan base.

Black Businesses offer great customer service generally. However, we also know that many Black business owners have long been plagued with the title of offering less than acceptable customer service in certain sectors. A small but significant number have spawned a reputation that makes them the butt of comedy and conversation in and outside the home. It is a topic that has intrigued Business Advisor, Consultant, and Author Yvonne Witter enough to research the problem. This book is the result.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...

"Mastering the 14 Qualities: How to Become a Top Sales Manager" is the ultimate guidebook for aspiring and seasoned sales managers alike. Drawing upon two decades of diverse industry experience, Syed, a highly accomplished sales manager, and renowned expert unveils the essential qualities and strategies that drive exceptional sales management success. In this comprehensive and transformative book, you'll delve into the 14 qualities that are crucial for becoming a top-notch sales manager. From the very foundation of building high-performing sales teams, where the power of talent, training, ...

In our fast-paced society of today's world, many people rely on coffee to keep them energized. And what better way to help than to bring the coffee to them?! So why wait? Get started today on your dream business!

Make more money? Really? Oh yea! Almost every selling strategy that every coffee bar owner tries, to advertise, to market, and to attract paying customers is ineffective, costly, and wrong. Almost every penny that every coffee bar owner spends to attract paying customers is wasted; you might as well toss your money down the drain with this morning's used coffee grounds.

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

The Smile Prescription isn't just a book to listen to; it's a smile prescription to take and master. Real science, true stories, and fun exercises create lasting results. The Smile Prescription teaches you how to live a happier, healthier, and more abundant life.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success.