Customer Development

Tired of trying hard only to barely inch ahead? Learn the EXACT HABITS of the top one percent of the most successful CEOs and founders. This will teach you how to develop the mindset and habits of the most successful founders. It's how you achieve success while protecting your well-being.

The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.

A step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers by discussing when to wing it and when to start building processes, what roles to hire for at which point and which metrics to monitor, finding the right customer acquisition channels for the current stage of your business, and much more!

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

In The Customer Connection: Life Lessons from Behind the Chair, you’ll embark on a transformative journey into the world of a seasoned “hairapist,” where the salon chair becomes a unique vantage point for understanding human nature.

Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can't be duplicated: unique, outstanding customer service experiences.

Welcome to "Cultivating Community", your virtual guidebook tailored towards empowering your farm store dynamics and fostering valuable relationships with your customer base. Step into the first chapter, and unravel the critical elements that shape your farm store business. Uncover the importance of loyal customers and community integration in uplifting your business development. Learn to recognize the significance of community in your local environment, and how it can vitalize your business prospects! Proceed to our next chapter, dedicated to navigating you through the intricate process of ...

Black Businesses offer great customer service generally. However, we also know that many Black business owners have long been plagued with the title of offering less than acceptable customer service in certain sectors. A small but significant number have spawned a reputation that makes them the butt of comedy and conversation in and outside the home. It is a topic that has intrigued Business Advisor, Consultant, and Author Yvonne Witter enough to research the problem. This book is the result.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

Ben Meredith, the Director of Customer Service and Support for several software brands, unveils how technical support can transcend from a mere cost center to a pivotal asset for your company.

Like it or not, professional relationships are impacted - positively or negatively - by the ability to communicate. Customers are won or lost, employees are encouraged or demotivated, professional networks are expanded or extinguished - all by how well we communicate. We Need to Talk reveals key strategies to help you build trust, win respect, and sidestep common minefields when communicating gets critical.

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

Building a great product that customers love requires a variety of skills, mindsets, and techniques. Starting from the three pillars of customer focus, culture of Agility, and team empowerment, this book explains how to go from theory to practice. Building a great product requires working across the Five Dimensions of product management: Discover, Design, Develop, Deploy, and Deliver. Each dimension is important to deliver great products that customers love, and none can be shortcut. By having a "5D" vision of their product, innovators make sure to understand customer needs, design the ...

Companies who define success through business outcomes and put customers at the center of their business realize sustainable, continuous growth. Customer experience is a key driver of technical innovation and business success - Customer Obsessed teaches companies how to leverage it across all levels of their organizations to sustain competitive advantage in the digital era. Customer Obsessed provides a comprehensive road map to help you build a better, more innovative business.

In Attract & Keep Customers for Life, I will walk you through my proven, step-by-step process to develop your brand, build trust with customers and prospective clients, and be looked upon as an expert in your industry.

The Smile Prescription isn't just a book to listen to; it's a smile prescription to take and master. Real science, true stories, and fun exercises create lasting results. The Smile Prescription teaches you how to live a happier, healthier, and more abundant life.

Think you can spot the leaders in your company? Don't assume that you can identify them by their positions. What about those employees who consistently step up: the field agent who solves a previously intractable problem, the service rep who thinks outside the box and creates unshakeable customer loyalty? These are more than "good employees". - these are "hidden leaders", and they are critical to an organization's long-term success.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

What did you dream life would be like when you first got your license? Did you get into real estate to control your own schedule and enjoy the freedom of being self-employed? Perhaps it was the promise of unlimited income that attracted you to real estate? If you're like many agents, you've found achieving your dream to be stubbornly elusive. Within two years, the majority of new agents are forced to get a "real job". Those who do succeed often find they've sacrificed their personal life along the way. You don't have to choose between your business and your life. The Top Producer Life will ...