Creative Technology

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

In an age of instability, industrial tech is a cornerstone of our economic future. In this book, McKinsey veterans Asutosh Padhi, Gaurav Batra, and Nick Santhanam reveal the “titanium economy,” a modern, reinvented industrial sector complete with high-paying, domestic jobs; soaring stock prices; and critical infrastructure. They dispel the myth that the best of American manufacturing is behind us and illuminate an opportunity for a brighter future—if we can seize it.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

Here is the remarkable story about human inventiveness and its power to overcome crippling adversity. The Boy Who Harnessed the Wind will inspire anyone who doubts the power of one individual's ability to change his community and better the lives of those around him.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Nearly fifty years into IBM’s existence, Thomas Watson Jr. undertook the biggest gamble in business history when he “bet the farm” on the creation of the IBM System/360, the world’s first fully integrated and compatible mainframe computer. As CEO, Watson drove a revolution no other company—then or now—would dare, laying the foundation for the digital age that has transformed every society, corporation, and government. The story of Watson being “present at the creation” of the digital age is intertwined with near-Shakespearean personal drama

Garry Kasparov's 1997 chess match against the IBM supercomputer Deep Blue was a watershed moment in the history of technology. It was the dawn of a new era in artificial intelligence: A machine capable of beating the reigning human champion at this most cerebral game. That moment was more than a century in the making, and in this breakthrough audiobook, Kasparov reveals his astonishing side of the story for the first time. He describes how it felt to strategize against an implacable, untiring opponent with the whole world watching.

This step-by-step guide to mastering LinkedIn will teach you how to optimize your LinkedIn profile, make high-quality connections, and create compelling content, with 60 LinkedIn lessons that are short enough to understand, and implement in 15 minutes or less. If you complete one each day, within 60 days, you’ll fully master LinkedIn. If you’re looking to find a new job, your LinkedIn profile will attract the best employers. If you’re recruiting, you’ll find and connect with top talent. And if you’re growing a business, you’ll attract your ideal customer to you.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

Web3, metaverse, and artificial intelligence are some of the most transformative technologies of our time. They have the potential to revolutionize the way we interact with each other and the world around us, and they present endless opportunities for individuals and businesses. Web3, also known as the decentralized web, is a new generation of the internet that relies on blockchain technology to enable peer-to-peer communication and transactions. Instead of relying on centralized servers and institutions, web3 empowers users to control their own data and assets. The metaverse, on the other ...

Unleash the power of Generative AI in less than 30 days. Turn tech curiosity into a practical skillset even if you're a beginner. Don't let your perception of what's difficult hold you back. This book is designed specifically with simplicity in mind, tailored for those who may be stepping into the world of AI for the first time. It is packed with interactive, up-to-date exercises and real-world applications, that will guide you every step of the way, ensuring that you stay connected to the most relevant and useful topics in AI.

From author Earl Swift comes the surprising history of the U.S. interstate system, a fascinating route through the dreams, discoveries, and protests that shaped these mighty roads.

The CEO of Technology shows today's CIOs how to become exceptional leaders and bring value to their organization. By taking lessons from some of the world's best CEOs, you'll develop the traits and characteristics that drive legendary leadership. Interviews with top executives at leading global technology companies including Apple, Boeing, Direct TV, Facebook, Texas Instruments, and more provide deep and valuable insight into what it means to lead in a hyper-driven tech environment.

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. And we were confident that more wonders lay just over the horizon: clean and infinite energy, a cure for cancer, computers and robots as humanity’s great helpers, and space colonies. (Also, of course, flying cars.) Science fiction, from The Jetsons to Star Trek, would become fact.

Part entertaining novel and part enlightening textbook - FruITion takes the reader through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology. - Jeremy Hall, Managing Director, IRM UK Strategic IT Training FruITion brings vividly to life the issues of being a CIO in todays corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on. -...

Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.

This book is your key to leveraging ChatGPT effectively. Whether for career advancement, business enhancement, or personal growth, it provides actionable insights and strategies.

With the death of Steve Jobs in 2011, Jony Ive has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone - designs that overturned entire industries and created the world's most powerful brand.