Creative Selling

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

In this step-by-step guide, Mark breaks down his "ultimate subscription model" for creating passive income through the niche of raw-land investment. Featuring details on common pitfalls, tips on cultivating an investor's mind, and advice on working smart instead of hard, this handbook will show you how to obtain a life of fiscal independence, with the flexibility to work where you want, when you want, and with whom you want.

Realize your real estate dreams with this revised and updated guide from a bestselling author and discover the creative financing strategies that savvy investors are using to do more deals, more often.

In “how to be a handmade boss” all aspects of how to start an online handmade business are covered. In today’s financial climate, many people have chosen to sell crafts online, and to monetize their craft hobby through selling on Etsy. Starting an ecommerce website and making money with a small craft business, are two fantastic sources of income, whether it’s a side hustle, or a home business to replace your 9-5 job. In this enormously practical guide and workbook, Stephanie C outlines everything you need to know to start your handmade business with ease, and to start making money ...

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

It is possible to build your own profitable online business, but you can't do it overnight (despite what you have been told by so-called Internet marketing gurus). The simple truth is that you need to choose a solid niche from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

Doug and Chuck are a couple of normal guys who happen to run a successful software development company. The thing is, they don't live in Silicon Valley. They don't have MBAs. And neither of them knows anything about computer programming. Oh, and Doug and Chuck aren't their real names. This audiobook outlines an eight-step process that enables someone with absolutely no knowledge of computer programming to start and run a successful mobile software business.

Feeling overwhelmed by the thought of downsizing? You’re not alone. Sorting through a lifetime of belongings, choosing the right next home, and selling your house can feel like an impossible task. But with the right plan, downsizing can be an opportunity for freedom, simplicity, and a fresh start. In Downsize Smart, Live Better, real estate expert Elaine Payne Lancaster shares a step-by-step roadmap to help you navigate this transition with confidence. With 28 years of experience as a Realtor and Seniors Real Estate Specialist (SRES®), she has helped countless individuals and families ...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

Are you ready to transform your financial future, make money online quickly, and achieve lasting wealth? Discover the keys to financial freedom with "The 50 Best Passive Income Streams Anybody Can Master." This groundbreaking book is your roadmap to unlocking a world of possibilities and propelling yourself into a life of abundance. What sets this book apart from other books on passive income? Unlike other books, this book is not just a theoretical exploration. It's a practical toolkit that doesn't just tell you about passive income—it shows you. With a carefully curated list of 50 ...

So you started running your own small business but you quickly come to the realisation that you needed a bit more than just the ability to deliver your services to clients. One of the biggest challenges for us is getting leads into the business. We were trained as IT consultants, Accountants, Lawyers, Coaches and Artisans. We were not trained into how to sell and in the early part of our businesses life it can be difficult to find the cash to bring in professional help. This book helps bridge the gap, with two bonus sections on online lead management and search engines. Start Generating ...

The NFT Handbook is a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on ABC's Emmy Award-winning hit show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cutthroat colleagues and rewarded him with a degree of wealth measured in hundreds of millions of dollars.

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.