Creative Marketing

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Start Your Own Small Business: A Step-by-Step Guide to Research, Funding, and Launching Successfully Ready to turn your passion into profit? Start Your Own Small Business is the complete guide for launching and growing a successful small business, even with limited experience or funding. This ebook provides clear, actionable steps to research, fund, and scale your business with confidence. You’ll begin by identifying and validating profitable small business ideas, then move on to exploring funding options, from bootstrapping to crowdfunding. Learn how to create a simple, actionable ...

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

Unlock the secrets of photography and take your visual storytelling to spellbinding heights with "Illuminating Creativity," your comprehensive guide to transcending the ordinary through the lens. Delve into the depths of your unique creative essence and learn to define the compelling objective in each frame. Let your story unfold through the meticulous curation of visual elements that speak volumes without uttering a word. Embark on a journey that equips you with the knowledge to make discerning choices in photography equipment, perfectly balancing your budget and artistic needs. Discover ...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Want to self-publish your book but don't know where to start? Worried it's too complex or you don't have the right skills? This updated and expanded Fourth edition of Successful Self-Publishing provides everything you need to successfully self-publish your book in ebook, print, and audio formats, plus proven marketing strategies to reach more readers/listeners. Written by award-winning, New York Times and USA Today bestselling author Joanna (J.F.) Penn, this practical guide shares the exact methods used to publish more than forty books and build a multi-six-figure author business.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

The forex market is considered as the biggest financial market today. With trillions of dollars traded every day, and with hundreds of thousands of market players, a lot of traders around the world have not only made hefty profits, but are now building their wealth through the forex market. But take note that the forex market will not make you rich overnight. You need the right knowledge, attitude, and practice to become successful in this field. This guide will show you effective strategies and technical tools that can help you maximize your profits and minimize the risk.

"So many content creators...and so few with an actual business strategy. This is that strategy." – Joe Pulizzi, Founder, The Tilt “It's no longer a question of if you should create content to grow your business but how. In this book, Julia shows us how to do it so we achieve the end goal of business growth without breaking the bank, or your sanity!” —Michael Brenner, CEO of Marketing Insider Group and Author of Mean People Suck Content Burnout author, Julia McCoy, has spent the last ten years building up five brands to multiple six- and seven-figures through content marketing—...

The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.

“The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece…” -- Husam Jandal, Digital Rainmaker "Paula Hope and Susan Crossman's new book brings together the pieces of a puzzle that eludes most people and it’s the answer you've been seeking." -- James Burchill, Bestselling Author, Coursepreneur™ & Producer "I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you can ...

You want to learn how I made $100,000 in revenue in one year using social media? For the cost of treating me for a coffee at Starbucks or a Stella Artois at Baker Street Pub on First Avenue in New York City, you can find out. You are guaranteed to pick up at least one tip that is going to result in increased sales, bring you a new client or bring you extra money by purchasing this book. Learn some first-hand tricks and methods, primarily with Facebook and Twitter, that brought success, sales and money to this small business owner. It’s applicable to entrepreneurs, small business owners ...

What if your book could make you a millionaire—even if you never sold 100 copies? In this bold and eye-opening guide, Jamaican authorpreneur C. Ruth Taylor unveils three Million-Dollar Book Secrets—a revolutionary approach to making a million dollars with your book without relying on mass book sales. If you’re a Caribbean author or creative in a developing country, this book will help you shift from simply writing books to building purposeful, profitable platforms. Inside, you’ll discover: How to develop a Million-Dollar Money Mindset Ruth’s winning 90-Day Authorpreneur Blueprint ...

These two popular guidebooks, "The Writer’s Guide to Smart Book Marketing" and "The Writer’s Guide to Book Cover Secrets," are combined into one single volume! Unlock the secrets to successful promotion and book cover design with this 2024 essential guidebook for authors! This in-depth handbook merges budget-friendly marketing strategies and design insights, tailored for indie authors eager to broaden their readership. Learn to navigate book marketing with a blend of proven techniques and fresh insights, from social media engagement and email campaigns to captivating events and ...