Creative Marketing

The same tech that’s oversaturated the marketing industry and left your clients with the attention span of goldfish is something you can use to your advantage. Social media is one of the greatest assets in network marketing to have ever hit the scene—and once you know how to use it properly, both profit and fun are going to skyrocket!

So you started running your own small business but you quickly come to the realisation that you needed a bit more than just the ability to deliver your services to clients. One of the biggest challenges for us is getting leads into the business. We were trained as IT consultants, Accountants, Lawyers, Coaches and Artisans. We were not trained into how to sell and in the early part of our businesses life it can be difficult to find the cash to bring in professional help. This book helps bridge the gap, with two bonus sections on online lead management and search engines. Start Generating ...

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

WARNING : DO NOT READ THIS BOOK IF YOU ARE LAZY Every blueprint comes with a detailed breakdown of each component or part and is accompanied with explanations and examples. These are the same blueprints that I and many other marketers use to create a successful business. This is what separates an okay Internet marketer with a successful one. Most marketers don't use a funnel, and this is them basically leaving out thousands of potential sales. And there are those who have used a funnel but were not able to see results. There's a few reasons why some people fail with funnels. They structured...

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Whether you are a small business, a network marketer, or a professional salesman, prospects that have been pre-sold by your personal networking group make your business easy and enjoyable. Forget cold leads, cold-calling, expensive advertising, and lukewarm referrals. Leave the world of hard prospecting behind and start your own personal networking group.

It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped...

Publishing books isn’t your problem...selling them is. You’ve written your heart out, followed the steps, and hit publish. But instead of steady royalties, you’re stuck refreshing your KDP dashboard, hoping for a sale. If that sounds familiar, you’re not alone. Most self-publishers struggle because they focus only on the writing. The real success happens when you master the entire process of publishing books that actually sell. The $10,000 KDP Formula gives you the clear, actionable roadmap to grow your Amazon KDP business from uncertain launches to consistent royalties. Built on ...

Do you want to know the secret behind billionaire investors like Warren Buffet and Bill Gates who have successfully increased the size of their holdings over the years? Are you interested to participate in the stock market, but you are afraid to lose your investment capital? Are you looking for safe, effective investment strategies that will provide you with regular passive income and potential wealth accumulation? Then, this audiobook is for you!

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Unlock the secret to building a loyal audience and skyrocketing your business growth with the ultimate guide to creating lead magnets that convert. In Lead Magnet Theory, you’ll discover: The psychology behind what makes people say “yes!” Proven strategies to design irresistible offers that solve your audience’s biggest problems. Step-by-step instructions to craft lead magnets that not only attract leads but turn them into paying customers. Real-life examples of successful lead magnets from top industries. Whether you're a seasoned marketer or just starting out, this book will arm ...

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. Being remarkable and memorable in your conversations is very important - but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

In “how to be a handmade boss” all aspects of how to start an online handmade business are covered. In today’s financial climate, many people have chosen to sell crafts online, and to monetize their craft hobby through selling on Etsy. Starting an ecommerce website and making money with a small craft business, are two fantastic sources of income, whether it’s a side hustle, or a home business to replace your 9-5 job. In this enormously practical guide and workbook, Stephanie C outlines everything you need to know to start your handmade business with ease, and to start making money ...

Nowadays when people find a podcasts they really enjoy, they will listen to it all the time and consume all of the new podcasts that the author creates. Because of this it is an amazing opportunity to earn money with podcasts Here's what we cover in the book: Niche Selection. The Right Equipment - Essential Planning Your Podcast for Success. Where to Sell Your Podcasts for Maximum Profits It is essential that you get your podcasts right from the beginning. I am going to take through the above steps and explain each one in detail. By the end of the book you will know exactly how to create an...

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

"The Three Word Brief" is a collection of Bob Hoffman's most thought-provoking and controversial writing about advertising. Bob, author of six Amazon #1 books about advertising, pulls no punches in taking apart the 'best practices' of the advertising, media, and marketing industries. He offers clear and compelling advice on how advertising really works; how billions are being stolen from online advertisers; and why marketing 'experts' can't be trusted. Bob has created a book that is sure to give business people second thoughts about how they are spending their marketing and advertising ...

Many people assume that effective sales ability demands a unique personality and an aggressive attitude. It's not true, and Robert Herjavec is proof. Known as the "Nice Shark" on ABC's Emmy Award-winning hit show Shark Tank, Robert Herjavec is loved by viewers, who respond to his affable nature. He has developed an honest and genuine approach to life and selling that has set him apart from his cutthroat colleagues and rewarded him with a degree of wealth measured in hundreds of millions of dollars.