Creative Marketing

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn’t always enough. Odd Ways to Say Thanks to Customers explores creative, unexpected, and memorable ways to express gratitude that will leave a lasting impact. Inside, you’ll discover: Unique and unconventional ways to show appreciation How to use surprise and delight strategies to strengthen customer relationships Budget-friendly thank-you ideas that make an impression The psychology behind customer loyalty and ...

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.

Are you an author who loves to write but can't draw? Struggling to create professional visuals for your books without spending a fortune on graphic designers? You’re about to get a powerful shortcut. In today's competitive self-publishing world, scroll-stopping book marketing images, AI-generated book covers, and easy, professional graphics are essential to getting noticed. With ChatGPT's latest AI image generation tools, you can design stunning book covers, ads, social media posts, and branded marketing assets — without artistic skills, expensive software, or hiring freelancers. Inside...

Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.

Imagine having at your disposal an easy-to-understand, straightforward process that can transform your sales career overnight. The Art of Professional Sales delivers precisely that—a simple, actionable roadmap to selling like a pro.

What do you get when you combine a retro camper, a quirky dog, a clever kid, and a woman who sees treasure in the broken and forgotten? You get The Flea Market Gypsy—a DIY adventure across America's dusty roads and hidden markets, where every object has a story and every project a second chance. Part guide, part memoir, and part masterclass in flipping, this book invites readers to follow Gypsy as she travels from the Deep South to the Pacific Northwest, rescuing junk, reviving history, and repurposing it all with heart, humor, and hustle. Whether you're a seasoned picker or just ...

You will find everything you need to know to ensure that you are able to invest wisely in your future. First, you will learn about the reason investing in the stock market makes sense, what you need to know to get started, and the lingo you can expect to hear on a regular basis. Next, you will learn all about the mindset that successful investors have, as well as how to cultivate it for yourself and much more.

One of the easiest books to write to simply to collect articles you have written based on other people’s books, other people’s articles, other people’s social media, etc. Of course, you need to have written such articles if you want to collect them into a book like this. If you write one article each week for a year, you’ll have enough content. What sort of articles can you write? Here are a few ideas taken from articles I wrote for the attached Book Marketing 264: Promotional Ideas I’ve Learned from Other People.

Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.

*Commissioned Creativity* Unleash the art of the bespoke and transform your passion for portraiture into a thriving business with "Commissioned Creativity." Deep dive into 18 chapters that serve as an essential guide for every artist aspiring to navigate the lucrative world of custom art commissions. This comprehensive eBook peels back the curtain to reveal an art form where personalization meets profitability. **Chapter 1** Understand the insatiable demand for personalized art, discover the reasons behind clients' willingness to pay a premium for custom pieces, and explore the various ...

Your sales process is based on hope. You create content, mention your product, and pray someone buys. This passive approach is unpredictable and leaves you feeling like you have no control over your income. Professional businesses don't hope for sales; they build systems to create them. That system is a sales funnel. What if you could build an automated system that guides new leads to becoming happy customers, all without you lifting a finger? The Automated Sales Funnel is Day 24 of your 30-day challenge. This book demystifies the world of funnels and gives you a simple, 4-step framework to...

Discover the limitless potential of e-commerce with 'Casting Wealth,' a pioneering eBook that serves as a comprehensive guide to building a robust online empire. From raw beginners to seasoned entrepreneurs, this guide is designed to provide everyone with in-depth knowledge on the dynamics of e-commerce and passive income. The book begins by familiarizing you with the realm of e-commerce and the powerful concept of passive income, setting a solid foundation upon which you can build your business. It then dives into the significance of choosing the correct niche and equips you with ...

The vast majority of real estate agents would list and sell more houses if they followed an effective real estate business plan. In this easy-to-follow audiobook, 30-year veteran real estate broker Matt Williams will show you how to harness your needs and wants and couple them with your skills and energy to produce better results. Step-by-step, you will learn how to quantify your needs and wants and then translate them into your individual production goals.

Get excited to learn about the basics of blogging and money making, how to get it all started, and how to share it with others. You will also learn about various ideas to help you generate income through your blog as well as how to move blogging from a part-time side-hustle to generating a full-time income.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Discover the transformative power of frugality with "Ingenious Constraints," a groundbreaking eBook that turns the traditional paradigm of more-for-more on its head, revealing how to achieve more with less. In today's rapidly evolving landscape, adaptability and efficiency are not just an edge but a necessity; this eBook places powerful and actionable insights at your fingertips, redefining the way you approach innovation and growth. Launch your journey through the enlightening world of frugal innovation with "Embracing the Frugal Mindset," where you will unravel the intricacies of doing ...

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

This is a complete guide to how to create a plan for, open, operate, and market a new small business. This book intends to help you overcome fear and inspire you to own and operate your own small business.