Creative Marketing

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world. Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - The Origins of Value traces the evolution of finance through 4,000 years of history.

Master the Craft: Discover the foundational techniques for crafting stunning jewelry and unique handmade items that stand out in the market. From beading and wire wrapping to resin art and polymer clay, you'll gain the skills needed to create professional-quality pieces. Build Your Brand: Learn how to develop a strong brand identity, create a memorable business name, and craft a story that connects with your customers.

Are you a book writer looking for simple-to-use manual to successfully publish your manuscript online, convert and store in cloud and make massive sales? Search no more! In this book, you'll discover 6 simple steps to digitize your book plus 15 best platform to sell your eBooks both downloadable and non-downloadable in all digital format, payoneer for Amazon setup, marketing and advertising strategies to generate income and reach wider audience. In our world of information technology and electronic media, digitization has proven to be the best option and method for conservation of libraries...

It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped...

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

"Energetic Selling and Marketing" is not just a powerful business book. It’s an energetic experience. One that will change your business and life in ways you could not even imagine. In this revolutionary book, Lenka Lutonska, a pioneer of Business Energetics, will support you with this. You will explore the energetic nature of your business, and learn how to harmonize the five areas of your energy - and your business - to open brand new pathways to the success you desire.

ABOUT THE BOOK In this valuable book, you get teachings that will open your eyes to the ways of the Spirit on how to create valuable products that people need in the market which will solve their daily problems and meet their daily needs. You also get teachings on how to influence the market to favor you using the influence of the Spirit of God and the Angelic host

The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization.

Publishing books isn’t your problem...selling them is. You’ve written your heart out, followed the steps, and hit publish. But instead of steady royalties, you’re stuck refreshing your KDP dashboard, hoping for a sale. If that sounds familiar, you’re not alone. Most self-publishers struggle because they focus only on the writing. The real success happens when you master the entire process of publishing books that actually sell. The $10,000 KDP Formula gives you the clear, actionable roadmap to grow your Amazon KDP business from uncertain launches to consistent royalties. Built on ...

If you are looking for a step by step guidance on how to create a website with Wordpress and start a profitable online business, you are in the right place! To create a Wordpress website from scratch can be challenging if you don't have any guidance to follow. Furthermore, most people try to start an online business will quit or fail because they do not stick to a proven blueprint packed with actionable tasks. In this book, Ming Jong Tey will walk you through step by step to create your website with Wordpress and the proven blueprint to start your online business! Each chapter contains ...

The same tech that’s oversaturated the marketing industry and left your clients with the attention span of goldfish is something you can use to your advantage. Social media is one of the greatest assets in network marketing to have ever hit the scene—and once you know how to use it properly, both profit and fun are going to skyrocket!

Voted #1 Best Single-Family Real Estate Investing Book by the American Apartment Owners Association (Feb. 2023) Are you eager to invest in property but don’t know where to start? Discover the first steps to creating a prosperous and secure financial future. Fearful you won’t have enough savings to retire? Don’t think you can afford another house or apartment? Worried you may end up with bad tenants that cause you headaches? Professional real estate investor, speaker, and teacher Jason M. Kogok has spent over two decades immersed in the RE industry and knows exactly how to help ...

Unlock the secret to building a loyal audience and skyrocketing your business growth with the ultimate guide to creating lead magnets that convert. In Lead Magnet Theory, you’ll discover: The psychology behind what makes people say “yes!” Proven strategies to design irresistible offers that solve your audience’s biggest problems. Step-by-step instructions to craft lead magnets that not only attract leads but turn them into paying customers. Real-life examples of successful lead magnets from top industries. Whether you're a seasoned marketer or just starting out, this book will arm ...

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or ...

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Introducing the ultimate guide for aspiring entrepreneurs in the HVAC industry: The HVAC Entrepreneur's Handbook! Are you passionate about creating comfortable homes while saving energy? Looking to start your own HVAC business focused on energy-efficient solutions? Search no further! The HVAC Entrepreneur's Handbook is the exceptional resource you've been waiting for. This comprehensive guide boasts an extensive outline of 25 in-depth chapters that cover every essential aspect of starting and growing a successful HVAC business. From discovering your niche in energy-efficient homes to ...

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

A practical guide for sports clubs on how to build a loyal fan base and make money for your sports team. Learn how to increase sports sponsorship income, engage new fans and improve the fan experience with helpful guide. Packed with sports marketing tips, this pocket guide is ideal of the small sports business looking for breakout ideas and actionable marketing initiatives to implement right now. Discover proven fan engagement techniques, sponsorship concepts, game day promotional ideas, social media insights, community outreach tips and exciting ways to boost your income.