Creative Marketing

Whether you sell products or services, the only way to stand out is by treating your customers like rock’n’roll royalty—every single time they interact with your company. In Service That Rocks, author, speaker and service expert Jim Knight shows you how to begin by hiring people especially suited to your business, then giving them the training and permission they need to make your brand iconic.

Influence gives us the power to affect others and our world. Yes, we want to be heard, but what is more important than being heard? Getting others to take our advice and solutions, and apply them immediately. Few are born with influence. We must create our influence with others. But where do we start? If no one respects our opinions and ideas now, what can we do to establish our authority? We know it is possible. Others have influence. We can create our influence starting now.

The journey from being a "no-name" artist to finding your voice in the world of comics has always been a mystery - especially in the Internet age. While the publishing industry struggles to adapt to the rapidly changing digital world, independent artists now have the ability to build a successful and lucrative brand completely on their own with a little hard work and some Internet savvy.

This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.

One of the easiest books to write to simply to collect articles you have written based on other people’s books, other people’s articles, other people’s social media, etc. Of course, you need to have written such articles if you want to collect them into a book like this. If you write one article each week for a year, you’ll have enough content. What sort of articles can you write? Here are a few ideas taken from articles I wrote for the attached Book Marketing 264: Promotional Ideas I’ve Learned from Other People.

"Start with the end in mind" is probably the most powerful thing you'll ever hear when it comes to creating mega-success in the network marketing arena. If you can grasp what the big boys do very early on then that will be half the battle won because you'll know where you're heading as you build the big machine.

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

There is a group of extraordinary individuals whose words have touched the lives of millions, fostering profound transformations that resonate deep within the soul. Authors' pens are guided by empathy, compassion, and an unwavering commitment to making a difference, creating literary alchemy that changes lives. Never underestimate the profound impact that words can have on our lives. Authors or writers with poignant narratives and heartfelt stories have always shown the true power of literature. The ability to capture the essence of the human experience, to articulate the depths of emotions...

Power Tips for Authors By Dr. Monique Rodgers Unlock the secrets to writing, publishing, and promoting your book with Power Tips for Authors. In this practical guide, Dr. Monique Rodgers, a seasoned author, coach, and expert in the literary world, shares invaluable insights and actionable strategies for aspiring and seasoned writers alike. Whether you're just starting your writing journey or looking to level up your author game, this book is packed with powerful tips to help you navigate every step of the process. From overcoming writer’s block to mastering the art of storytelling, ...

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter - the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today.

Investing in Forex market is of great advantage. The first advantage is that the Forex market is decentralized, creating the opportunity for many other participants from around the world to join in. These participants include banks, commercial banks, corporations, hedge funds, and individual traders. A Forex trader enjoys leverage better than any other trader.

From services to products, online to in-person, small-scale to multinational, your customers' loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

*Commissioned Creativity* Unleash the art of the bespoke and transform your passion for portraiture into a thriving business with "Commissioned Creativity." Deep dive into 18 chapters that serve as an essential guide for every artist aspiring to navigate the lucrative world of custom art commissions. This comprehensive eBook peels back the curtain to reveal an art form where personalization meets profitability. **Chapter 1** Understand the insatiable demand for personalized art, discover the reasons behind clients' willingness to pay a premium for custom pieces, and explore the various ...

Discover the limitless potential of e-commerce with 'Casting Wealth,' a pioneering eBook that serves as a comprehensive guide to building a robust online empire. From raw beginners to seasoned entrepreneurs, this guide is designed to provide everyone with in-depth knowledge on the dynamics of e-commerce and passive income. The book begins by familiarizing you with the realm of e-commerce and the powerful concept of passive income, setting a solid foundation upon which you can build your business. It then dives into the significance of choosing the correct niche and equips you with ...

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term.

Uncopyable Sales Secrets teaches a foolproof system for creating an uncopyable attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond.