Creative Marketing

Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time ...

This book is a guide for soulpreneurs: solopreneurs who are following their soul's calling in their business. Written in a friendly, accessible style, this book provides insights about content marketing that can be implemented immediately. Topics include: Developing an authentic content strategy Creating high-quality content that resonates with your audience Promoting your content and getting it seen by more people Building a loyal community of followers Overcoming common challenges faced by soulpreneurs Authentic Content Marketing can be a deeply supportive resource for any soulful ...

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...

From the author of Let's Get Digital and Let's Get Visible, this saudiobook will change how you think about marketing. Strangers to Superfans puts you in the shoes of your ideal readers, and forces you to view your marketing from their perspective.

Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

**Crafted to Last Crafting Leather Masterpieces from Workbench to Wardrobe** Immerse yourself in the time-honored craft of leatherworking with "Crafted to Last," your comprehensive guide to creating durable and elegant leather goods that stand the test of time. Whether you are nurturing a hobby or honing your professional skills, this eBook is your quintessential companion through the intricate world of leather. Delve into the rich history of leathercraft and explore the evolution of the modern leatherworker. Begin your journey by understanding the various leather types and their unique ...

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.

Unlock the potential of your creativity to craft a thriving business with "The Art of Profitable Creativity," your essential guide to blending imaginative prowess with commercial success. For creative minds eager to transform inspiration into income, this eBook offers a structured journey through the intricacies of building a robust, innovative venture that stands the test of time and competition. Embark on a transformative odyssey with Chapter 1, where you'll learn to cultivate your inherent creative genius and navigate the barriers that stand between you and your ideas. Discover the power...

As someone who created their first Twitter account in 2009, I know little about microblogging social networks. Therefore, with the new Threads for Instagram, I wanted to create a quick starter guide to help small business owners get a jump start on the social network. Note: I am not associated with nor is this book published on behalf of Meta. I am a small business owner like yourself who thought they would help others get started on the next social network.

What you’ll learn from this book Why frameworks improve your copy, and help you write faster. Who needs copywriting frameworks? The top 21 frameworks and systems. Choose the ones that meet your specific needs. Plus 35 templates, concepts and strategies that will help you even more. Advertising systems for different media, from billboards to press ads, and from Facebook to email campaigns. How to apply copywriting frameworks to meet your specific needs. Examples of frameworks with explanations as to why they work. About the authorKit Sadgrove has written copy for a wide variety of clients,...

Take a deep dive into the exciting world of mobile game development with "Game Changers," your comprehensive guide to everything you need to know to break into the thriving mobile gaming industry. Chapter one sets the stage with an in-depth examination of the mobile app game industry's evolution, giving you an understanding of past trends and insights into future directions. From there, you embark on a guided tour of the industry's inner workings. With an introduction to game development's stages, the necessary skills for game developers, and essential tools and software, so you can hit the...

“I wish I had a book like this when I started.” - Robert Ryan, best-selling author of Self-publishing Guide Books Why do mediocre books have millions of fans while excellent books barely sell? Why do some authors launch ten books every year while others waste a decade on the first draft? After years in the self-publishing trenches and with over a dozen books under my belt, I've got the answers. Although I'm a multi-award-winning, internationally-selling author, I’ve made most of the mistakes described in this book - and paid dearly for them. Now I will share my hard-learned lessons. I...

Create Websites with LinkPod: LinkPod is an intuitive and powerful platform designed for simplicity and flexibility. Use LinkPod to Quickly and Easily Build and Host a Mobile-first, Tree-structured Website Are you ready to take control of your online presence without the hassle of complex coding or expensive web developers? With Create Websites with LinkPod, you’ll discover the ultimate step-by-step guide to building a professional, mobile-first, tree-structured website (a website structure that hierarchically organizes content for easy navigation) in no time. Perfect for entrepreneurs, ...

Cut through the noise, and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online, so you can make a meaningful difference for others. Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better.

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

Las compañías hacen grandes esfuerzos por ganarse un cliente, para luego perderlo por una precaria actitud de servicio. Las áreas trabajan internamente como islas, desconectadas de la realidad y de las necesidades de la gente a la cual deberían servir. Pero, ¿qué pasaría si después de un día agotador tomara un taxi y lo que sucede adentro transforma su vida para siempre?, ¿qué pasaría si dejara de esperar a que las cosas pasen y se dedicara a lograr que sucedieran?

If you’re looking to start your own business online without breaking the bank and using up all your saving, dropshipping is the right online business for you!