Creative Marketing

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

Are you looking for practical ways to turn your expertise into a thriving income stream through online teaching? Look no further! "Online Course Cashflow: Learn 50 Quick Ways to Make Money Teaching What You Know" is your definitive guide to transforming your knowledge into a lucrative venture. This book offers a comprehensive exploration of 50 actionable strategies, providing you with the tools and insights needed to not only share your expertise effectively but also create a sustainable source of income. Why should you dive into "Online Course Cashflow"? This book is your roadmap to ...

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

These two popular guidebooks, "The Writer’s Guide to Smart Book Marketing" and "The Writer’s Guide to Book Cover Secrets," are combined into one single volume! Unlock the secrets to successful promotion and book cover design with this 2024 essential guidebook for authors! This in-depth handbook merges budget-friendly marketing strategies and design insights, tailored for indie authors eager to broaden their readership. Learn to navigate book marketing with a blend of proven techniques and fresh insights, from social media engagement and email campaigns to captivating events and ...

Brand Yourself Online in 30 Days: 5 C’s to Build Your Brand and Create Social Media Success Read this book for FREE with Kindle Unlimited! Are you struggling to build an online brand? Does social media success seem out of your reach? Are you frustrated about how to get people to notice you on social media? If you answered “YES” to any of these questions, this book is for you!! This is not a book of theories and jargon. It’s book that will show you practical ways to brand yourself on social media and create engagements that can turn into sales!! Here's some of what you'll learn in ...

Are you ready to harness the power of the digital realm to transform your financial future? In a world where technology is king and online presence is paramount, mastering the art of digital marketing is not just a skill—it's a gateway to unlimited potential.

Want to amaze your customers, impress the people you work with, and outshine your competition? Going from average to amazing isn't an out-of-reach goal. In fact, amazement is a habit that anyone can master - and Shep Hyken knows the tricks to making it your own. In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life. Drawing on the routines of incredible people, Shep demonstrates simple practices that can elevate your game.

The present moment is a strange place. We are all trapped here, really, and there is utterly no other place to be, yet so few of us take a moment to stop and have a look around. The future and the past all exist in the mind. They are only ever memories, dreams, little flickers in the electrified meat we generously call our brains. The only thing that is real is the moment that is happening right now. Learn how to practice mindfulness and create more calm, joy and focus in your life TODAY! Are you ready to take the challenge?

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

*** SILVER MEDAL WINNER - 2024 Global Book Awards (Business Development Category) *** "Your Nonprofit Success Awaits! The Essential Reference Guide for All Aspects of Starting & Running a Nonprofit" This award-winning nonprofit book will help you sort out the necessary steps of setting up a new nonprofit and the order to do them for the quickest, easiest result, so you can start running your programs and collecting the tax-deductible donations as soon as possible. From the seed of an idea about starting a new nonprofit to running a successful charitable organization, the book takes you step...

Your creative path is seldom clear. Artists, writers and all creatives face conflicting messages, resistance and self-doubt. This book is written by an artist for artists and creatives who face these challenges. Designed to provide a weekly dose of inspiration or reassurance that this too shall pass. Filled with thoughts, suggestions and ideas to remind you that your art matters. To push through the dark moments and find the light. If you value a creative life then you will find something in this book to inspire, encourage and invigorate your week of creativity.

No pre-pandemic strategy is effective anymore. Alan Weiss has developed an original, new approach to strategy which thus far has certified over 100 people globally, delivering this approach to scores of firms of all types in four countries.

The One Man Marketing Machine: The Path to $25,000+/Month with No Employees, No Office, and a Handful of Clients Unlock the secret to unparalleled success with "The One Man Marketing Machine," a groundbreaking guide that reveals how to make over $25,000 per month without the hassles of employees, office space, or a sprawling client list. Perfect for solopreneurs, this book is your ticket to mastering marketing and sales while maximizing your unique skills. Are you tired of working for a boss you don’t like, commuting every day, and clocking in long hours just to scrape by? It's time for a...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

How To BUILDD A Lead Generating Book And Create Multiple Money Streams In America's Book Success Coach, Earma Brown latest book of the Book Money Series she trains authors and especially WOW! Women how to build a lead generating book and create lasting money streams.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.