Creative Marketing

Intelligent marketing management is an important tool for brand building and sustainable customer loyalty. Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue? Surely you have heard of the well-known marketing mix, but what exactly is behind it? You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics. In addition, you will receive important practical tips as well as a 10-step action plan.

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.

What you’ll learn from this book Why frameworks improve your copy, and help you write faster. Who needs copywriting frameworks? The top 21 frameworks and systems. Choose the ones that meet your specific needs. Plus 35 templates, concepts and strategies that will help you even more. Advertising systems for different media, from billboards to press ads, and from Facebook to email campaigns. How to apply copywriting frameworks to meet your specific needs. Examples of frameworks with explanations as to why they work. About the authorKit Sadgrove has written copy for a wide variety of clients,...

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.

Have you ever considered creating your very own podcast? Podcast Launch will take you through the entire process, from step one to step done. These tutorials will make your podcast experience enjoyable and stress-free. Podcast Launch begins with identifying your podcast, followed by the equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, and monetizing.

There is a group of extraordinary individuals whose words have touched the lives of millions, fostering profound transformations that resonate deep within the soul. Authors' pens are guided by empathy, compassion, and an unwavering commitment to making a difference, creating literary alchemy that changes lives. Never underestimate the profound impact that words can have on our lives. Authors or writers with poignant narratives and heartfelt stories have always shown the true power of literature. The ability to capture the essence of the human experience, to articulate the depths of emotions...

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

As an entrepreneur, you're in a digital jungle where every post seems like a gamble. Your once-engaging content now drowns in a sea of online noise. Watching competitors leap ahead, you wonder, "What's their formula for success?" Imagine a guide that doesn't just help you navigate but actually master the complex world of social media algorithms. That’s where this book comes into play…

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

Unlock the secrets of photography and take your visual storytelling to spellbinding heights with "Illuminating Creativity," your comprehensive guide to transcending the ordinary through the lens. Delve into the depths of your unique creative essence and learn to define the compelling objective in each frame. Let your story unfold through the meticulous curation of visual elements that speak volumes without uttering a word. Embark on a journey that equips you with the knowledge to make discerning choices in photography equipment, perfectly balancing your budget and artistic needs. Discover ...

Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. All of this is possible when you know and implement the key secrets that have transformed many content brands in the past. Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level.

Learn how you can apply motorsports branding lessons to your business or your race team. Filled with practical, real-world tips to help you build your brand and achieve your goals. In this book, you’ll learn how you can use branding to give your team or your business “the look” all while keeping within a grassroots-sized budget. Fritz Wilke, Fortune 500 marketer and longtime front-runner in the Sports Car Club of America’s top amateur road racing series, shares his insights on building brands into powerful marketing tools to attract customers and sponsorship.

Dive into the vibrant world of digital artistry and unlock the secrets of non-fungible tokens with Creating Your First NFT. This comprehensive guide takes you on an enlightening journey from understanding the fundamentals of NFTs to celebrating your artistic achievements. Begin with a solid foundation as you explore what makes NFTs game-changing and navigate the evolution of digital art. Discover how to cultivate your unique artistic voice by defining your style, mastering digital techniques, and staying authentic to yourself. Immerse yourself in the captivating niche of digital landscapes,...

**Crafted to Last Crafting Leather Masterpieces from Workbench to Wardrobe** Immerse yourself in the time-honored craft of leatherworking with "Crafted to Last," your comprehensive guide to creating durable and elegant leather goods that stand the test of time. Whether you are nurturing a hobby or honing your professional skills, this eBook is your quintessential companion through the intricate world of leather. Delve into the rich history of leathercraft and explore the evolution of the modern leatherworker. Begin your journey by understanding the various leather types and their unique ...

Según un estudio publicado por Bowker, la autopublicación creció en Estados Unidos un 40% entre 2013 y 2018, pasando de ser una opción residual a convertirse en una posibilidad cada vez más demandada por los autores. Esto se debe a que las herramientas de edición y promoción han evolucionado de tal forma que hacen posible que un escritor sin conocimientos complejos de edición pueda publicar cada vez con mayor facilidad. En esta obra breve te presento dos herramientas gratuitas para que puedas publicar tu eBook sin tener apenas conocimientos de edición: Kindle Create y Amazon KDP. ...

El amor entra por los ojos entonces ponle atención al diseño de tus campañas, ya que un gran producto con una mala imagen puede ser la diferencia entre el éxito y el fracaso.

Introducing "Printed Profits," the exceptional guide that sparks your entrepreneurial curiosity and navigates you in the expansive arena of Print on Demand online business. This compelling read boldly delves into the immense potential of the virtual commercial world and the distinguished prospects it presents, particularly with custom merchandise. Within this comprehensive guide, you'll venture into an intricate breakdown of the Print-on-Demand process. It assists in discerning the appropriate platform for your distinct business requirements while proficiently navigating through the vital ...

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.