Creative Marketing

This book is a simple, down to earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. Authored by Anthony Policci, the direct response copywriter and strategist often referred to as " the guru's secret weapon." He is former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant ...

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

Discover the winning product that generated me over $9K net profit. I will walk you through my ads day-by-day for a 2 week period and show you exactly my testing and scaling strategy. Copy-paste blueprint where you can clearly see my proven strategies that are working for me right now and go apply them yourself . The right way to launch ads that will save you tons of ad spend. The mistakes you should avoid that cost me thousands. If you are looking at building an ecommerce store then you really need to see this.

There’s no such thing as an accidental genius. Anyone who’s reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, and a set of principles to guide the way forward.

Do you hate writing and wish it was easier? Would podcasting, blogging, course creation, video creation, and presenting be even slightly easier if you had a step-by-step system to follow? That's why Robert Plank has created, just for you, WWHW, Why, What, How-to, What-If: Easily Create a Book, Podcast, or Online Course in Just a Few Easy-to-Follow Steps.

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

Wanna go viral on YouTube? This book provides the simple straightforward steps to create a viral YouTube Video. Proven steps for 2023 and beyond that are tried and tested to create videos that rock! Stand out from the crowd. Earn real income from YouTube Go full-time or part-time.

What if your next hater is your greatest asset? Flame to Fuel is a manifesto for creators, leaders, and truth-tellers who are tired of holding back. In this bold, funny, and deeply grounded collection of essays, Michael Whitehouse shows you how to transform criticism into clarity, internet comments into connection, and every snarky reply into rocket fuel for your message. This isn’t a book about fighting back harder. It’s about responding with purpose. It’s about growing a voice that doesn’t just speak — it lands. Whether you’ve been hesitant to post your truth or burned out by ...

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on hundreds of millions of computers around the world. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsoft's astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets.

Have you ever wondered why there are so many talented artists out there, but few seem to make a living from their creativity? Andrea Ehrhardt is a six-figure artist and business coach who shares her knowledge to help those who are ready to go from being a hobbyist to becoming their own full-time creative boss. Build your unique art brand, connect with your target audience, become the go-to artist in your area, and love what you do for a living. This is your guide to help you break into the art world and live a life of creativity and financial freedom!

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

'Create, Automate, Accelerate' takes a controversial look at what it takes to build a business. It explores a framework called the 5 P's of Priority. Purpose, Passion, People, Place and Profit. It looks at the need to ask the right questions to get these priorities answered, and the importance of doing so in the right order. It also explores the phases of starting, automating and then accelerating your business growth in a very practical manner. Rather than give a 'one solution fits all' approach it encourages the reader to ask questions at each step of the journey to identify what will be ...

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

In this audiobook, you'll find, in context, everything Aristotle, Socrates, and Plato had to say and a great deal more, all simplified and explained. Basically, those famous Greek philosophers told us we were gods. I will explain how and why that's so and show you how to live your life as a god. As gods, we have the power to choose who we will be. And lessons learned from this audiobook will have you using your god power, being power, to make yourself richer, healthier, happier, and wiser than you'e even imagined possible.

Venture into the exhilarating realm of uncharted business possibilities with the fifth installment in Patrick H. Perrine’s ten-book series: Daring Disruption: A Guide to Igniting Innovation and Creativity for Extraordinary Business Success. Far from a conventional guide, this is a strategic dynamo, ready to propel your venture into the future where creativity, innovation, and extraordinary success intersect. Daring Disruption is your powerhouse to ignite an unmatched fusion of creativity and innovation. It is a lively, hands-on manual, enriched with enlightening case studies and ...

This book is a guide for soulpreneurs: solopreneurs who are following their soul's calling in their business. Written in a friendly, accessible style, this book provides insights about content marketing that can be implemented immediately. Topics include: Developing an authentic content strategy Creating high-quality content that resonates with your audience Promoting your content and getting it seen by more people Building a loyal community of followers Overcoming common challenges faced by soulpreneurs Authentic Content Marketing can be a deeply supportive resource for any soulful ...

Unlock the covert world of high-impact, low-cost marketing with "Stealth Success," the groundbreaking eBook that is set to redefine the way you approach your marketing strategy. Within these digital pages lies a treasure trove of innovative ideas and tactics that promise to infuse your campaigns with that elusive 'wow' factor, without breaking the bank. Are you ready to learn the secret language of Guerrilla Marketing? Step inside a realm where the essence of surprise provides a backbone to campaigns that resonate deeply and persist in the minds of your audience. Imagine, strategies that ...