Creative Engineering

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mindset stems from IT leaders' inability to communicate about the business value they create - so CIOs get stuck discussing budgets rather than their contributions to the organization.

In her late-twenties, feeling utterly overwhelmed by the pace of modern city life, Rosie Steer found solace in the traditions she had been brought up with, influenced by her Scottish roots, that celebrated nature and observed the small steady shifts in the seasons. The Celtic Wheel of the year is an ancient seasonal cycle that aligns with solar events – the solstices and equinoxes – and their rough midpoints. For each mini-season, Rosie shares nature notes for what we can look out for.

In his new book, leading neuroscientist Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows that creating the taste of wine engages more of the brain than does any other human behavior.

A Smart Woman's Guide To Creating A Stock Image Side Hustle: Waltz Your Way To Passive Income Unlock passive income with AI-powered creativity—no expensive gear required. Ready to turn your creativity into cash? This empowering guide shows you how to use MidJourney and Adobe Stock to create high-quality, sellable images with ease. Whether you're a digital artist, photographer, content creator, or curious entrepreneur, this book gives you a practical, real-world introduction to building a stock image portfolio using generative AI. Written specifically for women and creatives already ...

Our relentless drive to create makes us unique among living creatures. What is special about the human brain that enables us to innovate? Why don't cows choreograph dances? Why don't squirrels build elevators to their treetops? Why don't alligators invent speedboats? Weaving together the arts and sciences, neuroscientist David Eagleman and composer Anthony Brandt explore the need for novelty, the simulation of possible futures, and the social components that drive the inventiveness of our species.

Where did I come from? Why do I have two arms but just one head? How is my left leg the same size as my right one? Why are the fingerprints of identical twins not identical? How did my brain learn to learn? Why must I die? Questions like these remain biology's deepest and most ancient challenges. They force us to confront a fundamental biological problem: How can something as large and complex as a human body organize itself from the simplicity of a fertilized egg?

Speaking with key leaders of the latest space programs and innovations, Rod Pyle shares the excitement and promise of this new era of exploration and economic development. From NASA and the Russian space agency Roscosmos, to emerging leaders in the private sector, Space 2.0 examines the new partnerships that are revolutionizing spaceflight and changing the way we reach for the stars.

This tale of healers with “talents” is the sixth in a series of stories featuring the psychically talented members of the Hyllis family. Hundreds of years after a plague induced apocalypse collapsed civilization back to iron and horsepower, the Hyllises have a genetic tendency to inherit “talents”. Eva Hyllis and her ancestors became healers because their talents let them feel inside their patients. This helps them diagnose the underlying causes of many illnesses. In this audiobook, they set out on a treacherous journey to treat Eva’s sister who’s dying of cancer.

Two manuscripts in one audiobook: Perennial Gardening and Growing Lavender. In part one, you will: Learn everything about perennial flowers, fruit, vegetables, herbs, and shrubs, and gain knowledge about the often-overlooked aspects of designing a garden. In part two, you will discover: How to grow lavender in your garden, how to prune your lavender for the best results year after year, and how to harvest your lavender safely and store it. Buy this audiobook now to learn more about perennial gardening and how to grow lavender!

In Slime we'll meet the algae innovators working toward a sustainable future: from seaweed farmers in South Korea, to scientists using it to clean the dead zones in our waterways, to the entrepreneurs fighting to bring algae fuel and plastics to market. Ruth Kassinger takes listeners on an around-the-world, behind-the-scenes, and into-the-kitchen tour. Whether you thought algae was just the gunk in your fish tank or you eat seaweed with your oatmeal, Slime will delight and amaze with its stories of the good, the bad, and the up-and-coming.

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

Tom Zoellner loves trains with a ferocious passion. In his new audiobook he chronicles the innovation and sociological impact of the railway technology that changed the world, and could very well change it again. From the frigid Trans-Siberian Railroad to the antiquated Indian Railways to the futuristic maglev trains, Zoellner offers a stirring story of man's relationship with trains. Zoellner examines both the mechanics of the rails and their engines and how they helped societies evolve. Not only do trains transport people and goods in an efficient manner, but they also reduce pollution and dependency upon oil.

Curious by Design describes a journey of invention, imagination, and the occasional malfunctioning animatronic. From an untethered childhood to designing the world’s most complex theme park attractions, Steve Alcorn has spent a lifetime exploring the crossroads of art and engineering. Along the way, he’s built companies, created rides, composed music, coded operating systems, mentored thousands of writers—and still found time to sculpt a few nudes. Spanning decades of creative adventure, this is the story of one man’s relentless curiosity: how things work, how stories are told, and ...

Acclaimed health journalist and National Geographic contributor Maryn McKenna documents how antibiotics transformed chicken from local delicacy to industrial commodity. Consumed more than any other meat in the United States, chicken is emblematic of today's mass food-processing practices and their profound influence on our lives and health. Tracing its meteoric rise from scarce treat to ubiquitous global commodity, McKenna reveals the astounding role of antibiotics in industrial farming, documenting how and why "wonder drugs" revolutionized the way the world eats.

The best-selling author of The Weather Makers returns to the subject of climate change with a thought-provoking and powerful argument for immediate global action and a wide range of innovative, deeply pragmatic ideas to help solve the crisis.

This book details what emissions cars and trucks are creating, how they are harmful and an explanation of the technologies that are used to reduce those emissions. A great listen for someone who wants to learn more about the topic, out of curiosity or a need for understanding as a new technician. Written by an automotive trade school instructor.

What is going to happen when artificial intelligent self drivers get behind the wheel on and off the road? Get in and find out via the stories of self-driving cars named iVan and iVanna.

The AI revolution is here, poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning, intangibles that are uniquely human—skills like creativity, adaptability and leadership—will be the clear drivers for growth. Creating the Intangible Enterprise explains how AI will fundamentally change the landscape and, most importantly, shows leaders how to leverage the uniquely human skills—like emotional intelligence, critical thinking, and communication—that will become even more valuable...

Creative Evolution is a 1907 book by the French philosopher Henri Bergson. The work proposes a version of orthogenesis in place of Darwin's mechanism of evolution, suggesting that evolution is motivated by the “élan vital”, a vital impetus that may also be understood as a natural creative impulse. The book also developed concepts of time which influenced writers like Marcel Proust and Thomas Mann. Bergson's term "duration", for example, refers to an individual, subjective experience of time, as opposed to the mathematical, objectively measurable clock time.

This work was supported, in part, by a fund-raising effort in which approximately 330 persons contributed funds in support of the New Earth technology team and Urban Global Health Alliance. It is released under a Creative Commons license CCBY-NC-SA. Any derivative use of this dossier must be made public for the benefit of others. All documents, references, and disclosures contained herein are subject to an AS-IS representation. The author does not bear responsibility for errors in the public record or references therein.