Creative Careers

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest black-owned real-estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.

Finally! Discover how to create to-do lists that work! Do you feel frustrated because you can't seem to finish every item on your daily to-do lists? Do you feel discouraged because you're not effectively managing your workload and responsibilities at your office and home? The good news is that there's a simple solution. It's a matter of using an approach specifically designed to help you organize, manage, and address every task and responsibility on your plate in a timely fashion.

Dr. Gay Hendricks broke new ground with his best-selling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap.

This isn't just another self-help book. It's the culmination of my amazing wife Sofia and I's life experiences. It's a testament to our challenges and perseverance, and a tangible tool to create real, lasting change in your life. Unravel the truths about controlling your mindset and attitude, avoiding distractions, and setting your life on the path of transformation. My assurance in writing this book stems from a life filled with struggle, resilience, and personal growth. I don't shy away from sharing my setbacks and challenges because I wanted you to get the raw value of these lessons.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.

Transform into the leader you want to become by helping others to maximize their potential in this new era. No matter what your organization looks like, Balanced Accountability offers a proven framework for getting these results.

Struggling to get the results you’re striving for? Discover a powerful mind-science fusion to smash your goals and skyrocket your lifestyle. Can’t seem to bust through plateaus? Want to level up but keep falling down? Wish you could stop the self-sabotage? Founder and CEO of Inner Matrix Systems, Joey Klein has specialized for over 20 years in helping high-achievers master the inner game of performance. Now he’s here to share his proprietary methods to help you maximize your outcomes and reap sustainable rewards.

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

Naveen Jain is leading disruptions today that will reshape the world - and beyond. From redefining civilian space exploration to creating a path to free energy to disrupting healthcare and education, Jain is at the forefront of the exponential technology developments that will forever change how we live and work. In Moonshots Jain reveals the secrets of the "super entrepreneur" mindset - the catalyst for creating an exciting and abundant future. He then walks listeners through the application of these powerful concepts in three moonshot initiatives that he is leading.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

7 Tenets of Taxi Terry outlines seven essential keys to engagement that anyone at any job can use to excel. McKain threads them all together with the story of Taxi Terry, a cab driver in Jacksonville, FL, who gave him the best customer-service experience of his life. Scott empowers you to make a tangible difference in your own life and the lives of your customers and contribute to overall health of the organization.

We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through life, find ourselves on well-worn paths that were never ours to walk, and become a silent extra. Extraordinary people carve their own paths as leaders and creators. They think and act with genuine independence. They stand out from the crowd because they embody their own shape and color. We call these people geniuses—as if they’re another breed. But genius isn’t for a special few. It can be cultivated. This book will show you how.

What is genius? The word evokes iconic figures like Einstein, Beethoven, Picasso, and Steve Jobs, whose cultural contributions have irreversibly shaped society. Yet Beethoven could not multiply. Picasso couldn’t pass a fourth grade math test. And Jobs left high school with a 2.65 GPA. The Hidden Habits of Genius explores the meaning of this contested term, and the unexpected motivations of those we have dubbed "genius" throughout history, from Charles Darwin and Marie Curie to Leonardo Da Vinci and Andy Warhol to Toni Morrison and Elon Musk.

Several years ago, Sam Walker set out to answer one of the most hotly debated questions in sports: What are the greatest teams of all time? He devised a formula, then applied it to thousands of teams from leagues all over the world, from the NBA to the English Premier League to Olympic field hockey. When he was done, he had a list of the 16 most dominant teams in history. At that point he became obsessed with another, more complicated question: What did these freak teams have in common?

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

Do you often find yourself grappling with complex decisions, feeling overwhelmed by the barrage of information in today's world? Are you at a loss when faced with debates, unsure how to dissect arguments or counter misinformation? Perhaps you've realized that in your professional or personal life, clear and critical thinking is not just an asset, but a necessity. Today the ability to dissect, analyze, and reason effectively has never been more crucial. Yet, for many, these skills remain just out of reach. This audiobook offers a straightforward advice and practical tips.