Creative Careers

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory. Drawing on the latest research in neuroscience and cognitive psychology, Impossible to Ignore is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.

A leader is not necessarily someone who graces the cover of a national magazine. A leader is not necessarily the head of a corporation or even of a small business - though everyone working underneath that person hopes he or she is. A leader is a connector, a communicator, a coach, a problem-solver, a decision-maker, and a team-builder. And to be all of these, a leader must self-manage well. This book, written by a leader in his own right, is not a devotional, though it has some of that flavor. It is also not another leadership book meant to be listened to only and set aside.

Future-proof your career and maximize your competitive advantage by learning the skill necessary to stay relevant, reinvent yourself, and adapt to whatever the workplace throws your way in this essential guide. Scott Young incorporates the latest research about the most effective learning methods and the stories of other ultralearners like himself - among them Ben Franklin, Judit Polgar, and Richard Feynman, as well as a host of others, such as little-known modern polymaths like Nigel Richards who won the World Championship of French Scrabble - without knowing French.

In today's competitive business climate, you can't just satisfy your customers. You need to give them experiences that they won't forget. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists. Author Shep Hyken has spent 25 years studying great companies and the evangelists they create. He describes how to design a strategy that leads both customers and employees through five distinct cultural phases-from "uncertainty" to "amazement".

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

It's become accepted wisdom that established companies can't build and scale new ventures the way startups can—after all, startups are lean and agile, while incumbents are too big, slow, and inflexible. But that's nonsense, and it's time to challenge that idea. Linda Yates, the founder and CEO of Silicon Valley-based Mach49, argues that to thrive, companies can and must harness their power—their ideas, talent, data, cash, resources, channels, and customers—to build a portfolio of game-changing ventures and beat the startups at their own game.

There has never been a better time to invest in your own L&D career. No matter where you are in your L&D career, expert career coach and L&D luminary Sarah Cannistra delivers tactical and industry-specific advice for how to conduct and succeed in your next job search.

Tackle your thorniest problems using the wise fool's savvy strategies! The wise fool is the archetypal contrarian known for his creativity, irreverence, and humor. He looks at life in unorthodox ways and pushes back against the status quo. Throughout history, powerful decision-makers (Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings) consulted wise fools to question the assumptions that kept them mired in stale and obsolete solutions.

The Coffee Bean is an inspiring tale that follows Abe, a young man filled with stress and fear as he faces challenges and pressure at school and home. One day after class, his teacher shares with him the life-changing lesson of the coffee bean, and this powerful message changes the way he thinks, acts, and sees the world. Abe discovers that instead of letting his environment change him for the worse, he can transform any environment he is in for the better.

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world?

Written by the former Executive Creative Director of Creations at Cirque du Soleil, this audiobook shows you how to step up your game, flex your creativity, and make big things happen. Whether you work independently or as part of a team, whether you're self-employed or part of an organization, and even if you think creativity isn't a part of the work that you do - this book gives you the perspective, courage, and kick-start you need to think differently about the things you do every day.

In this brief and timely audiobook, best-selling authors and experts in their field look at what conspires against "a culture of candor" in organizations for disastrous results and suggest ways that leaders can achieve healthy honesty and openness.

The Science of Getting Rich is a classic inspirational and financial book authored by Wallace D. Wattles. It works as a guide for individuals interested in uncovering the secrets of getting rich through strategies and case studies. A timeless title, it should be in the personal audio library of anyone who is interested in learning how to become wealthy. This book has often been compared to the Napoleon Hill's Think and Grow Rich, and it works well as a companion to that title.

In a world desperate for a glimpse of authenticity, Nobody Knows What They're Doing is a breath of fresh air that reveals the truths hiding between the lines of Instagram-friendly aphorisms and behind the words of the most inspirational TED talks. An honest look at the reality of creativity and the joy and difficulty of crafting good (and bad) art, this book is a must-listen for every exhausted creative, every starry-eyed dreamer, and every artist who is trying to make their way in the world - and keep a roof over their head while they do it.

In this career development book, learn a repeatable framework of networking basics for professionals at any stage of their career. Anyone can build the life they want. But they can’t do it solely from a resume. And they can’t do it alone. Good connections are far more achievable than relying on the luck of angel investors, trust funds, and alumni networks. Networking opens doors by providing opportunities . . . and when it comes to advancing your career, opportunities are everything. Kurt Schmidt is the host of The Schmidt List podcast, where he inspires career-focused people to grow in...

How working parents can lead more purposeful lives, characterized by harmony, connection, and impact.

A groundbreaking book about personal growth that presents a uniquely effective set of five tools that bring about dynamic change. The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but Phil Stutz and Barry Michels employ an arsenal of techniques - "the tools" - that allow patients to use their problems as levers that access the power of the unconscious and propel them into action.

If you want to reach optimal success in your life, these three best-selling success guides of all time - Think and Grow Rich, As a Man Thinketh, and The Power of Your Subconscious Mind - will coach you to optimize the person you were born to be!