Creative Advertising

The Chili's Baby Back Ribs song is the jingle that refused to die. The only thing more absurd is the story behind it. What started as a one-off TV spot for the Houston Rockets that led to a trip to the Clinton White House that led to a failed TV campaign for Chili's that led to the agency getting fired became a dictate from the Chili's marketing director to write a jingle for their baby back ribs — if the agency wanted any chance of keeping the account. And, before anyone could say "barbecue sauce," the song that was supposed to go away after its initial media run didn't. You're probably ...

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

"The Art of Stress: A Guide for Creative Minds" is a comprehensive e-book designed to help individuals in the creative field effectively manage stress and find balance in their lives. Drawing upon a combination of research-backed strategies and practical techniques, this book offers valuable insights and actionable advice for managing stress, enhancing creativity, and fostering overall well-being. Whether you're an artist, writer, musician, or any other creative professional, this guide will provide you with the tools and mindset needed to navigate the pressures of the creative industry and...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.

This :Set and Forget" System brings me Autopilot Monthly Income, and It Can Do the Same For You! I will show you how, using completely free methods. This system will cost you nothing to implement, making 100% pure profit. We are going to set up Facebook pages that users need. We are then going to auto post to these ultra targeted local pages attracting hordes of buyers. I have been using this system for a couple of years now and it never fails to generate income for me month after month. Once these pages are set up, there is absolutely nothing else to do, just watch the sales roll in.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

Have you ever wondered why there are so many talented artists out there, but few seem to make a living from their creativity? Andrea Ehrhardt is a six-figure artist and business coach who shares her knowledge to help those who are ready to go from being a hobbyist to becoming their own full-time creative boss. Build your unique art brand, connect with your target audience, become the go-to artist in your area, and love what you do for a living. This is your guide to help you break into the art world and live a life of creativity and financial freedom!

Have you been struggling to find answers about Facebook and Instagram ads? You ‘re not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, “How does the Facebook Algorithm work?” When I couldn’t find the answers to these questions even after buying expensive courses from Facebook Ad ‘gurus’, I had to learn on my own through spending over 16 million dollars on Facebook ads. After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the...

Are you ready to transform your business and unlock unprecedented growth in the realm of digital marketing? Dive into the pages of "Facebook Marketing Secrets: The Ultimate Guide to Grow Your Business, Create Effective Ads, and Reach New Customers." This book isn't just a guide; it's your passport to a lucrative journey where every chapter is a strategic milestone toward financial success. What makes this book a game-changer for my business? Unleash the power of strategic planning as I unravel the secrets of effective storytelling, audience understanding, and crafting compelling content. ...

This is an Excerpt from my book, Driving Book Sales, on how-to create a Year-round Promotional Calendar that will keep you in the buzz year-round. This mini- book also contains chapters on how-to and why authors should take the time to write a Business Plan with details on how-to do it. Additional Chapters, include chapters on Collateral Material and advertising and promotional signage to make your book a success. If you want to sell more books, already understand social media and real-world marketing, this book will help create goals, develop a sound strategy and create a plan for success!

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...