Creative Advertising

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

Coaches, consultants, authors, speakers...Do you want to use online technology to increase visibility, attract leads and customers, generate sales, and create positive results for your customers? Online Business Success for Thought Leaders offers exciting possibilities for thought leaders on a mission to make a positive difference for others by sharing their wisdom and experience. Using online technology, you can meet and serve thousands to millions of people while creating a fulfilling, sustainable business.

In Collaboration Is King, we’ll dive into the collaboration space, explore the modern brand, and look at what’s required to deploy marketing that moves people. In doing so, we’ll explore how to make the most of this approach and how to create a culture of collaboration in your work space.

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

This audiobook is a must-have for any Facebook advertising beginner. It gives you confirmed, established steps and secret strategies on how to make mind-blowing adverts using the best advertising platform of our century, Facebook! Facebook advertising gives advertisers boundless choices with regards to how you can target and advance your business over time, which is awesome for you innovative entrepreneurs out there.

Lost money on AMS? Clicks and no sales? Are you burning your money? Then this is for you. Mayer's strategy provides a proven winning methodology to get your results. What is even better is you need nothing more than $20 to start a winning campaign. AMS is the platform authors need to use to maximize their book's potential. Amazon serves up hungry readers with millions of choices everyday and you need to be at the forefront of this to get the clicks and sales you need.

Conducting a Monthly Social Media Campaign on Four Major Platforms illustrates how you can create a successful social media campaign to build awareness, get more clients or customers, and increase your sales through posts on four popular platforms. You can use this approach both to appeal to prospects in your own area or nationally, and even internationally, depending on the target market for your business.

Amazing guide to become an expert in e-commerce business! Learn how to generate passive income by selling on Amazon!

Do you want to increase your online presence? Do you want to grow increase your friends list, get more likes and shares, and establish your brand? When you listen to this book you will have the info and strategies you need to increase your presence on Facebook and your business will start to grow rapidly! Here you will discover everything you need to know about making an impact on Facebook and having you utilize this powerful social media platform it like a pro.

Create a Personal Brand that sells YOU to a market wrought with competition. Increase your chances at a job.Big companies understand the importance and value of a brand. They develop it and reap the benefits of a well-developed and advertised brand. In this book, you will get a boost at creating your own personal brand. Find an action list of ‘To Dos’ that walk you towards increased success.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

In this definitive guide curated with tested and proven techniques that will empower you to turn your expert skills into profit, discover how you can monetize your knowledge and build an impactful brand that stands the test of time.

Felicia’s road to video confidence wasn’t easy. Faced with self-doubt and body-doubt, Felicia reveals how she went from an introvert to a television news anchor presenting live to an audience of tens of thousands every day, before becoming a video confidence coach, alongside the important lessons that you can adopt to start showing up confidently on video and in life. With radical vulnerability, humor, and heart, Felicia shows you that when armed with the right tools, you too can create professional-looking videos so you can hit the gas and start achieving your goals faster.

Amazon FBA is the system that allows online entrepreneurs to sell without the need to ship orders. Amazon puts at our disposal its warehouses, logistics services and workforce to enable us to sell on the Internet. We can use Amazon FBA to sell in the Amazon marketplace, or to create our own e-commerce and still enjoy the benefits that this system offers.

Newsletters are a great marketing tool. They always have been and probably always will be. In today's online marketing-driven world, newsletter content is a key component to achieving sales and improve your overall results. Creating great newsletter content is what drives these results and makes achieving this ultimate goal possible - and it's actually pretty easy to get there, if you know what you do.

Make More Money with Your Book is a step-by-step guide to making money from your book and the different programs you develop based on your book. Part I deals with getting started. It covers setting goals, building other income sources from your book, creating products and workbooks, conducting a workshop or seminar, putting on programs for local groups, contacting the local press and building your portfolio, contacting speakers, bureaus, and meeting planners, and publishing in multiple formats and popular platforms.

Are you a counsellor or a therapist? Are you wondering why you aren't getting more enquiries from your counselling directory profile page? Are you now having to consider paying out for expensive advertising, as nothing seems to be working? This book will reveal all the secrets you'll need to create an irresistible counselling directory profile page. See results fast! Just imagine receiving enquiries from clients while you sleep!

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. This newly released paperback edition has all ...